Web Analytics for NHS web pages relating to Data Dissent

Sam from medConfidential made this Freedom of Information request to NHS Digital This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was successful.

Sam from medConfidential

Dear NHS Digital,

This request relates to information held within the Google Analytics run by NHS Digital on NHS Digital’s site and NHS.UK.

1) Can you please provide the total number of users (and/or unique users) measured by Google Analytics along with the breakdown of browser and platform / operating system for each of the following periods

a) the calendar year 2020,
b) January 2021, and
c) the 3 months from 1st January 2021 to 31st March 2021,

for visitors to each of the following URLs:

i) https://www.nhs.uk/ (i.e. the home page)
ii) https://www.nhs.uk/your-nhs-data-matters...
iii) https://www.nhs.uk/your-nhs-data-matters...
iv) https://digital.nhs.uk/about-nhs-digital...
v) https://digital.nhs.uk/about-nhs-digital...

2) Can you please provide the Google Analytics total number of users (and/or unique users) for the period 23rd March 2020 to 31st March 2021 for viewers of this URL:


For clarity, various of the date ranges above overlap each other; this is deliberate, as each is being requested for particular reasons of comparability with other data.

Sam Smith

NHS Digital Enquiries (NHS DIGITAL),

Ref: NIC-450842-H0H1W 

Dear Sam Smith,

We are writing to acknowledge that your request for information was
received by NHS Digital on 13th April 2021 and is currently being

If NHS Digital is able to provide you with the information you have
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0300 303 5678
[3][NHS Digital request email]

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NHS Digital Enquiries (NHS DIGITAL),

1 Attachment


Ref: NIC-450842-H0H1W 

Dear Sam Smith,

Many thanks for your recent request to NHS Digital.

We have now received a reply to this from our colleagues in the
Information Governance team.

Please see the attached file(s).

Kind Regards,

Contact Centre Team
NHS Digital

0300 303 5678

[2][NHS Digital request email]

1 Trevelyan Square | Boar Lane | Leeds | LS1 6AE

[3]Privacy and cookies

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