Steve Elibank

Dear Electoral Commission,

Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept.

Yours faithfully,
Steve Elibank

Stephanie Payne, Electoral Commission

1 Attachment

Our ref: FOI 24/11

Dear Steve Elibank,

Thank you for your request under the Freedom of Information Act dated 20 April 2011.

Your request is shown in bold below:

Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept

The Commission aims to respond to requests for information promptly and within the statutory timeframe of twenty working days.

You may expect to receive a reply sent from the Commission by 24 May 2010.

Yours sincerely

Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

[cid:image009.png@01CBF3C1.F43039B0] <http://www.aboutmyvote.co.uk/5_may.aspx>

Stephanie Payne, Electoral Commission

1 Attachment

Our ref: FOI 24/11

Dear Steve Elibank,

I’m sorry, you may well have spotted the typo in my previous email!

You should receive a reply sent from the Commission by 24 May 2011, not 2010.

Yours sincerely,
Stephanie Payne
_____________________________________________
From: Stephanie Payne
Sent: 20 April 2011 17:00
To: '[FOI #69281 email]'
Subject: FOI 24/11 (Victor the vote-counter)

Our ref: FOI 24/11

Dear Steve Elibank,

Thank you for your request under the Freedom of Information Act dated 20 April 2011.

Your request is shown in bold below:

Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept

The Commission aims to respond to requests for information promptly and within the statutory timeframe of twenty working days.

You may expect to receive a reply sent from the Commission by 24 May 2010.

Yours sincerely

Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

[cid:image009.png@01CBF3C1.F43039B0] <http://www.aboutmyvote.co.uk/5_may.aspx>

Stephanie Payne, Electoral Commission

Our ref: FOI 24/11

Dear Steve Elibank,

Thank you for your request under the Freedom of Information Act 2000 (FOIA) dated 20 April 2011.

You have requested:

Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept

The Electoral Commission does hold the requested information. We consider, however, that some of the requested information may be exempt under the commercial interest exemption (Section 43(2)) of FOIA, and we require additional time to consider the public interest test in relation to that exemption.

We are currently considering, in consultation with third parties, whether a breakdown of the individual payments to the agencies involved would be exempt under Section 43(2) FOIA, and will inform you of our decision on that point as soon as possible, and if appropriate provide the requested information.

The additional time it will take us to respond will depend in part on how promptly the third parties provide us with the information we need to form a judgement on the public interest test, but I would hope to be able to provide you with at least some of the relevant information by the end of this week, even if discussions with third parties over some of the material are still on-going at that point.

The Commission aims to respond to requests for information promptly, and we regret that we haven't been able to do so in this instance.

Please get back to me with any questions.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

Stephanie Payne, Electoral Commission

Our ref: FOI 24/11

Dear Steve Elibank,

I am writing to apologise for the continued delay in replying to your Freedom of Information request, and to assure you that we will be providing a response as soon as possible.

The Commission aims to respond to requests for information promptly and within the statutory timeframe of twenty working days, and we regret that we haven't been able to do so in this instance.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>
_____________________________________________
From: Stephanie Payne
Sent: 24 May 2011 17:37
To: '[FOI #69281 email]'
Subject: Re: Freedom of Information request - Victor the Vote-Counter

Our ref: FOI 24/11

Dear Steve Elibank,

Thank you for your request under the Freedom of Information Act 2000 (FOIA) dated 20 April 2011.

You have requested:

Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept

The Electoral Commission does hold the requested information. We consider, however, that some of the requested information may be exempt under the commercial interest exemption (Section 43(2)) of FOIA, and we require additional time to consider the public interest test in relation to that exemption.

We are currently considering, in consultation with third parties, whether a breakdown of the individual payments to the agencies involved would be exempt under Section 43(2) FOIA, and will inform you of our decision on that point as soon as possible, and if appropriate provide the requested information.

The additional time it will take us to respond will depend in part on how promptly the third parties provide us with the information we need to form a judgement on the public interest test, but I would hope to be able to provide you with at least some of the relevant information by the end of this week, even if discussions with third parties over some of the material are still on-going at that point.

The Commission aims to respond to requests for information promptly, and we regret that we haven't been able to do so in this instance.

Please get back to me with any questions.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

Stephanie Payne, Electoral Commission

Our ref: FOI 24/11

Dear Steve Elibank,

Thank you for your request under the Freedom of Information Act 2000 (FOIA) dated 20 April 2011. I'm sorry for the delay in replying to your request. The Commission aims to respond to requests for information promptly and within the statutory timeframe of twenty working days, and we regret that we haven't been able to do so in this instance.

Your request is in bold below followed by our response. We have numbered your questions for the sake of clarity in our response.

You have requested:

1) Please inform me of the total cost of producing all the various 'Victor the Vote-Counter' media, preferably broken down if this is possible.

2) Please also provide me with an electronic copy of any correspondence, briefing papers, documentation etc. regarding the development of the Victor concept

Our response is as follows:

The Electoral Commission does hold the requested information, and in this email we respond fully to question 1 and provide some information in relation to question 2. We are not providing all of the information we hold in relation to question 2 because after consulting with third parties we have concluded that some of that information is exempt under the commercial interest exemption Section 43(2) of FOIA.

The Electoral Commission ran a public awareness campaign as part of its statutory duty under Section 9 of the Parliamentary Voting and Constituencies Act 2011 to inform voters about the subject of the referendum on the Parliamentary voting system. As part of this awareness campaign and in order to adequately explain the two voting systems to a wide range of voters we launched the 'Victor the Vote Counter' video, which was viewed over 200,000 times in the campaign period.

In answer to question 1, the total cost of Victor the Vote-Counter video was £87,959, which includes costs for the creative concept, production and upload to both our website and You Tube.

In answer to question 2, we are providing three PDF portfolios containing some of the documents relating to the development of the Victor concept. I will be sending those portfolios through to you shortly in separate emails because of the size of the files. Please get back to me if you have difficulties opening the portfolios or any of the individual documents.

We are not providing the remaining information we hold in relation to question 2 because after consideration and consultation with third parties we have concluded that some of that information is exempt under the commercial interest exemption Section 43(2) of FOIA for the reasons set out below

Section 43(2)
Section 43(2) provides for exemption from disclosure information that would or would be likely to prejudice the commercial interests of any person. In this circumstance, the information we hold relates to the commercial interests of a third party company called glue Isobar. The information relates to the project development of the 'Victor the Voter' video and includes the creative concept stage, details of building the video, the production process and the deliverables developed by the glue Isobar to respond to the objectives set out by the Commission.

We have consulted with glue Isobar and they have stated to release these documents would prejudice their commercial interests. The documents contain unique information which is not publicly available regarding their project development including techniques and methodology used by glue Isobar, their project timing, concepts they developed which were not used by the Commission and their production strategies. Glue Isobar contend that releasing this information would infringe on their ability to bid and build such projects in the future and therefor hinder their ability to be competitive in the open market.

Application of this exemption is also subject to the public interest test. The Commission recognises there is a public interest in understanding how public funds are spent in an open and accountable manner. The Commission has satisfied this public interest by providing the cost spent on the 'Victor the Voter' media and by releasing detailed documents in relation to this project.

There is also a public interest in companies being able to compete fairly within the market in which they operate and therefore not putting companies at a commercial disadvantage. Releasing this detailed information relating to the details of glue Isobar's unique project development strategies would weaken their ability to participate competitively in the market and put them at a commercial disadvantage.

Having carefully weighed the public interest relating to possible disclosure of the information requested under section 43(2), we are satisfied that it is not appropriate at this time to disclose the information which the Commission holds. The Commission is satisfied that maintaining the exemption outweighs the public interest in disclosure.

If you are not satisfied with this response, please note that the Commission operates a review procedure, details of which can be found on the Commission website at: http://www.electoralcommission.org.uk/ab...
Please also note that if you have exhausted all internal Commission review procedures and you are still not satisfied you have the right to appeal to the Information Commissioner. Details of this procedure can be found on the ICO website: http://www.ico.gov.uk

Yours sincerely,

Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

Stephanie Payne, Electoral Commission

1 Attachment

Dear Steve Elibank,

Here is the first of the three attachments referred to in my previous ('response letter') email.

Please let me know if you have any problems opening the file.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

Stephanie Payne, Electoral Commission

1 Attachment

Dear Steve Elibank,

Here is the second of the three attachments referred to in my previous ('response letter') email.

Please let me know if you have any problems opening the file.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

Stephanie Payne, Electoral Commission

1 Attachment

Dear Steve Elibank,

Here is the third of the three attachments referred to in my previous ('response letter') email.

Please let me know if you have any problems opening the file.

Yours sincerely,
Stephanie Payne

Stephanie Payne
Information Adviser
The Electoral Commission
3 Bunhill Row
London EC1Y 8YZ
Tel: 020 7271 0653
Fax: 020 7271 0505
www.electoralcommission.org.uk<http://www.electoralcommission.org.uk/>

Make sure you are registered to vote<http://www.aboutmyvote.co.uk/>
Follow us on Twitter<http://twitter.com/ElectoralCommUK>

Democracy matters

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