Dear British Broadcasting Corporation,

I am making this request for information under the terms of the Freedom of Information Act 2000.

I am aware that the BBC purchases a significant amount of TV Licensing related online advertising via the Google AdWords system. As an AdWords advertiser myself I am also aware that the system can be very costly and deliver poorly targeted results (e.g. many people clicking on TV Licensing ads, thereby incurring a cost to the BBC, will already be correctly licensed or licence exempt).

I am seeking to establish whether the expenditure the BBC makes on TV Licensing online advertising represents good value for licence fee payers' money.

Under the terms of the 2000 Act please provide me with the
following information:

1. In each of the previous 5-years the total expenditure the BBC has made on TV Licensing related advertising via the Google AdWords system or similar pay per click advertising platforms. Please specify the yearly expenditure per pay per click advertising platform used in your response.

2. In each of the previous 5-years the TV licence evasion rate and an estimate of the total revenue lost due to TV licence evasion. I expect the BBC to give the most reliable statistics they have in this respect and cite the source of their information.

Note that in order to make the responses to 1 and 2 as comparable as possible, the information provided is to be given over the same timeframe, be that the last 5 calendar years or last 5 financial years.

I look forward to a candid and complete disclosure in accordance with the spirit of the Act.

Yours faithfully,

Peter Jones

Peter Jones left an annotation ()

It is possible the BBC will direct their response to this request in this direction:
http://www.whatdotheyknow.com/request/tv...

FOI Enquiries, British Broadcasting Corporation

Dear Peter,

Thank you for your request for information under the Freedom of
Information Act 2000, as detailed in your email below. Your request was
received on 16th August, 2011. We will deal with your request as
promptly as possible, and at the latest within 20 working days. If you
have any queries about your request, please contact us at the address
below.

The reference number for your request is RFI20111024.

Kind regards,

The Information Policy & Compliance Team
BBC Freedom of Information
Room 2252, BBC White City
201 Wood Lane
London W12 7TS
www.bbc.co.uk/foi
Email: [BBC request email]
Tel: 020 8008 2882
Fax: 020 8008 2398

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FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Mr Jones

Please find attached the response to your request for information under
the Freedom of Information Act. 
<<RFI20111024 - final response.pdf>>
Yours Sincerely,

Rachael Ward
Adviser, Information Policy and Compliance    

BBC Freedom of Information
Room 2252 WC, 201 Wood Lane
London W12 7TS, UK

Website: [1]www.bbc.co.uk/foi/
Email: [2]mailto:[BBC request email]
Tel: 020 8008 2883    Fax: 020 8008 2398

 
[3]http://www.bbc.co.uk
This e-mail (and any attachments) is confidential and may contain personal
views which are not the views of the BBC unless specifically stated.
If you have received it in error, please delete it from your system.
Do not use, copy or disclose the information in any way nor act in
reliance on it and notify the sender immediately.
Please note that the BBC monitors e-mails sent or received.
Further communication will signify your consent to this.

References

Visible links
1. file://www.bbc.co.uk/foi/
2. mailto:[BBC request email]
3. http://www.bbc.co.uk/

Dear FOI Enquiries,

Please note my request for an internal review of my FOIA request "TV Licensing Online Advertising Costs" (RFI20111024).

The basis of my request is as follows:
In your final response to RFI20111024 you state your reasons for rejecting Q1 as: "The release of the information you request would allow PHD Media Ltd’s competitors to ascertain with some certainty the amount PHD Media Ltd is able to pay for pay per click advertising services, while PHD Media Ltd would not be in possession of the same information regarding their competitors. The release of the requested information would therefore be likely to assist such competitors in future negotiations."

As someone who is very familiar with how the Google AdWords system works, I believe the assertion quoted above is incorrect.

Having viewed numerous examples of TV Licensing online ads I can safely say that PHD Media Ltd purchases both CPC (cost per click) and CPM (cost per thousand impressions) advertising via the Google AdWords system.

In my request I asked for the total cost of advertising and not a breakdown of CPC/CPM advertising costs. It is therefore not possible for any of PHD Media's rivals to determine the cost they are paying per click (in the case of CPC ads) or per 1000 impressions (in the case of CPM ads), because the figures would be combined.

Significantly, as I have not asked for the number of ad impressions (or clicks for that matter), PHD Media Ltd’s competitors would not be able to ascertain the amount they are able to pay for pay per click advertising services.

Yours sincerely,

Peter Jones

FOI Enquiries, British Broadcasting Corporation

Dear Mr Jones,

We have received your request for an internal review of our handling of
your request relating to the amount spent by TV Licensing on Google
Adwords, made under the Freedom of Information Act. Specifically, you
would like a review of our decision to withhold the costs under section
43(2) of the Act.

Your request for an internal review was received on 28th October and we
shall endeavour to deal with the review as promptly as possible and, at
the latest, within 30 working days. If you have any queries please
contact us at the address below.

The reference number for your internal review is IR2011031.

Yours sincerely,

Rachael Ward
Information Policy and Compliance

BBC Freedom of Information
Room 2252, White City
201 Wood Lane
London W12 7TS, UK

Website: www.bbc.co.uk/foi
Email: [BBC request email]
Tel: 020 8008 2883
Fax: 020 8008 2398

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Dear FOI Enquiries,

It is noted that your response to my internal review request, IR2011031, is now overdue.

As I have received no communication from the BBC suggesting this review response could be delayed, I am assuming the BBC has again overlooked its statutory responsibility to deal with this request in a timely manner.

Please expedite your review findings, so I can refer them to the ICO if necessary.

Peter Jones

FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Mr Jones,

I refer to your request for an internal review of our handling of your FOI
request regarding TV Licensing related advertising spend and attach our
internal reviewer's findings. We are aware that we did not meet the
deadline we specified in our acknowledgement of your request and for this
we offer our apologies.

<<IR2011031 - decision note.pdf>>
You will note that Mr Gregory has recommended that we provide you with the
total annual spend on Google AdWords over the last five years. We are
currently retrieving this data and we will endeavour to provide you with
our further response on this matter within 5 working days.

Yours sincerely,

Rachael Ward
Adviser, Information Policy and Compliance    

BBC Freedom of Information
Room 2252 WC, 201 Wood Lane
London W12 7TS, UK

Website: [1]www.bbc.co.uk/foi/
Email: [2]mailto:[BBC request email]
Tel: 020 8008 2883    Fax: 020 8008 2398

 
[3]http://www.bbc.co.uk
This e-mail (and any attachments) is confidential and may contain personal
views which are not the views of the BBC unless specifically stated.
If you have received it in error, please delete it from your system.
Do not use, copy or disclose the information in any way nor act in
reliance on it and notify the sender immediately.
Please note that the BBC monitors e-mails sent or received.
Further communication will signify your consent to this.

References

Visible links
1. file://www.bbc.co.uk/foi/
2. mailto:[BBC request email]
3. http://www.bbc.co.uk/

Dear FOI Enquiries,

Thank you for forwarding me the decision note on my internal review request, R2011031, and I look forward to now receiving the information your reviewer has confirmed should be disclosed.

I am surprised that my initial use of the term "pay per click advertising platform" appears to have caused confusion, as it is a term widely used and understood in the webmaster community.

Yours sincerely,

Peter Jones

FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Mr Jones,

Following the outcome of the review of the handling of your recent request
for information, I attach the BBC's revised response to part one of your
request.

<<IR2011031 - response following IR decision - FINAL.pdf>>
Kind regards,

Rachael Ward
Adviser, Information Policy and Compliance    

BBC Freedom of Information
Room 2252 WC, 201 Wood Lane
London W12 7TS, UK

Website: [1]www.bbc.co.uk/foi/
Email: [2]mailto:[BBC request email]
Tel: 020 8008 2883    Fax: 020 8008 2398

 
[3]http://www.bbc.co.uk
This e-mail (and any attachments) is confidential and may contain personal
views which are not the views of the BBC unless specifically stated.
If you have received it in error, please delete it from your system.
Do not use, copy or disclose the information in any way nor act in
reliance on it and notify the sender immediately.
Please note that the BBC monitors e-mails sent or received.
Further communication will signify your consent to this.

References

Visible links
1. file://www.bbc.co.uk/foi/
2. mailto:[BBC request email]
3. http://www.bbc.co.uk/

Dear FOI Enquiries,

Thank you for providing a full response to my internal review request, IR2011031.

I do not require any additional information to what you have already provided.

Yours sincerely,

Peter Jones

Peter Jones left an annotation ()

For the second time the BBC has had to admit they were wrong to withhold their response to a perfectly valid FOIA request.

Learn more about our cause at the blog: http://tv-licensing.blogspot.com

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