Total cost of "universal credit uncovered campaign"

The request was partially successful.

Dear Department for Work and Pensions,

Following my previous request (FOI2019/20401) I was advised that detail of spending on the Universal Credit uncovered campaign would be published following the conclusion of the campaign.

I'm informed by the Press that DWP minister Will Quince has detailed in a letter to the house of Commons Library, that the total amount spent was £225,458. I would like to see a copy of this letter as it does not appear to be available online.

I would also like confirmation that this "final cost" covers the whole of the 9 week campaign, including online and print channels. Does this also include all costs associated with the online "information hub"?

I would also like to understand how this final figure was reached and where possible see documentary evidence invoices, etc. and all relevant correspondence relating to this campaign.

Yours faithfully,

Jack Pottinger

DWP freedom-of-information-requests, Department for Work and Pensions

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no-reply@dwp.ecase.co.uk on behalf of DWP CAXTON HOUSE Communications, Department for Work and Pensions

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Dear Jack Pottinger,

I am writing in response to your request for information, received 1st
August.

Yours sincerely,

DWP Central FoI Team