Dear Royal Air Force,

I wish to make a Freedom of Information Request for:
All analysis or information that the Royal Air Force has about the impact of the No Ordinary Job advertising campaign.
Including:
• impact on the number of people completing the enlistment process
• their socio-economic background, age and other characteristics
• their geographical location
• their attitudes to the RAF, why they joined up and opinion of the service
• any of the above information from those who started the process but did not complete it
• any of the above information from those who expressed an interest but did not start the enlistment process

Yours faithfully,

Victoria M Basham
Cardiff University

Air-DRes Sec-ParliBusiness (MULTIUSER), Royal Air Force

Dear Ms Basham,

 

Your request has been logged under our reference 2018/11093 and the target
date for response is 28/09/2018.

 

Yours sincerely,

 

Air Command Secretariat

 

 

Air-DRes Sec-ParliBusiness (MULTIUSER), Royal Air Force

1 Attachment

Dear Ms Basham,

 

Please see attached response to your FOI request.

 

Yours sincerely

 

Air Command Secretariat

Dear Air-DRes Sec-ParliBusiness (MULTIUSER),

Thank you for your response to the Freedom of Information Request. Could you please clarify that you have included any information or analysis regarding the success or impact of the No Ordinary Job advertising campaign, including information or analysis shared with you by WCRS, any other organisation, or the Ministry of Defence? This analysis could be qualitative, quantitative or a broader overview of the success or impact of the campaign. If you do have access to any such information or analysis about the success or impact of the campaign I would be very grateful if you could share this.

Yours sincerely,

Dr Victoria Basham

Air-DRes Sec-ParliBusiness (MULTIUSER), Royal Air Force

Dear Dr Basham,

 

Thank you for your e-mail of 4 February 2019 requesting clarification on
the response to your FOI request about the ‘No Ordinary Job’ campaign.

 

Please be advised that the strap-line ‘No Ordinary Job’ has been attached
to all RAF recruitment advertising over the past 3 years. The only
analysis that can be made on the impact of the campaign is against the
number of enquiries per annum, which, for the past Recruiting Year (1
April 2017 to 31 March 2018) has been approximately 20,000 enquiries
(against an ‘into training target’ of circa 2500). However, we do not hold
any detailed analysis specific to the campaign. As advised in my letter of
28 September 2018, the Armed Forces Continuous Attitude Survey and the
Recruit Trainee Survey do provide some general information relating to
your original request, although not specific to the ‘No Ordinary Job’
campaign.

 

Yours sincerely,

 

Air Command Secretariat

 

 

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