This Girl Can evaluation

Rob Blackie made this Freedom of Information request to Sport England

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Dear Sport England,

I would like a copy of the evaluation that TNS did for you on This Girl Can.

Many thanks,

Rob Blackie.

FOI, Sport England

Please accept this email as confirmation that your message has been
received by Sport England’s FOI mailbox.

 

You will receive a full acknowledgement of your message within five
working days.

 

Thank you,

 

FOI Team

[1]Sport England

[2]This girl can
 

1st Floor, 21 Bloomsbury Street, London, WC1B 3HF

[3]Sport [4]Sport [5]Sport [6]Sport [7]Sport England Youtube
England Linked England England England Channel
In Twitter Facebook Instagram

 

 
We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [8]website, and our Data Protection Officer can be
contacted by emailing [9]Erin Stephens

 

The information contained in this e-mail may be subject to public
disclosure under the Freedom of Information Act 2000. Additionally, this
email and any attachment are confidential and intended solely for the use
of the individual to whom they are addressed. If you are not the intended
recipient, be advised that you have received this email and any attachment
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copying, is strictly prohibited. If you voluntarily provide personal data
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Privacy Statement. Sport England’s Privacy Statement may be found here
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about Sport England’s handling of personal data you can contact Erin
Stephens, Sport England’s Data Protection Officer directly by emailing
[email address]

References

Visible links
1. http://www.sportengland.org/
2. http://www.thisgirlcan.co.uk/
3. https://linkedin.com/company/sport-england
4. https://twitter.com/sport_england
5. https://facebook.com/sportengland
6. https://instagram.com/officialsportengla...
7. https://youtube.com/user/sportenglandfilm
8. https://www.sportengland.org/privacy-sta...
9. mailto:[email address]%3e

FOI, Sport England

Dear Mr Blackie,

 

Thank you for your recent email in which you request the TGC evaluation
undertaken by TNS. Your email was received on 11 June 2019 and has been
passed to me as I am responsible for responding to requests for
information held by Sport England.

 

As a public body, Sport England is subject to the terms of the Freedom of
Information Act 2000 and we will handle your request in accordance with
the terms set out in the Act. We will provide you with our full response
promptly and usually within twenty working days. In some circumstances we
may extend this to allow us to consider the public interest; if this is
necessary in your case I will write to you again and explain why.

 

I will be in touch again in due course and in any event not later than 9
July 2019. In the meantime, please feel free to contact me if I can be of
any further assistance.

 

Kind regards,

FOI Team

We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [1]website, and our Data Protection Officer can be
contacted by emailing [2]Erin Stephens

 

From: Rob Blackie <[FOI #582339 email]>
Sent: 11 June 2019 09:53
To: FOI <[Sport England request email]>
Subject: Freedom of Information request - This Girl Can evaluation

 

Dear Sport England,

I would like a copy of the evaluation that TNS did for you on This Girl
Can.

Many thanks,

Rob Blackie.

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[3][FOI #582339 email]

Is [4][Sport England request email] the wrong address for Freedom of Information
requests to Sport England? If so, please contact us using this form:
[5]https://www.whatdotheyknow.com/change_re...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[6]https://www.whatdotheyknow.com/help/offi...

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:
[7]https://www.whatdotheyknow.com/help/ico-...

Please note that in some cases publication of requests and responses will
be delayed.

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

show quoted sections

FOI, Sport England

Dear Mr Blackie,

 

Further to the email below, are you able to narrow your request as at
present we are unable to determine what specific evaluation of This Girl
Can by TNS you require.

 

Are you able to provide us with further information to enable us to
progress your request?

 

Kind regards,

 

FOI Team

 

We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [1]website, and our Data Protection Officer can be
contacted by emailing [2]Erin Stephens

 

From: FOI
Sent: 11 June 2019 11:01
To: Rob Blackie <[FOI #582339 email]>; FOI
<[Sport England request email]>
Subject: RE: Freedom of Information request - This Girl Can evaluation
[SE-00523]
Sensitivity: Confidential

 

Dear Mr Blackie,

 

Thank you for your recent email in which you request the TGC evaluation
undertaken by TNS. Your email was received on 11 June 2019 and has been
passed to me as I am responsible for responding to requests for
information held by Sport England.

 

As a public body, Sport England is subject to the terms of the Freedom of
Information Act 2000 and we will handle your request in accordance with
the terms set out in the Act. We will provide you with our full response
promptly and usually within twenty working days. In some circumstances we
may extend this to allow us to consider the public interest; if this is
necessary in your case I will write to you again and explain why.

 

I will be in touch again in due course and in any event not later than 9
July 2019. In the meantime, please feel free to contact me if I can be of
any further assistance.

 

Kind regards,

FOI Team

We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [3]website, and our Data Protection Officer can be
contacted by emailing [4]Erin Stephens

 

From: Rob Blackie <[5][FOI #582339 email]>
Sent: 11 June 2019 09:53
To: FOI <[6][Sport England request email]>
Subject: Freedom of Information request - This Girl Can evaluation

 

Dear Sport England,

I would like a copy of the evaluation that TNS did for you on This Girl
Can.

Many thanks,

Rob Blackie.

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[7][FOI #582339 email]

Is [8][Sport England request email] the wrong address for Freedom of Information
requests to Sport England? If so, please contact us using this form:
[9]https://www.whatdotheyknow.com/change_re...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[10]https://www.whatdotheyknow.com/help/offi...

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:
[11]https://www.whatdotheyknow.com/help/ico-...

Please note that in some cases publication of requests and responses will
be delayed.

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

show quoted sections

Dear FOI,

the research is mentioned in your case study of the This Girl Can campaign here:

https://www.marketingsociety.com/sites/d...

I hope this helps - let me know if you have any further questions.

Yours sincerely,

Rob Blackie

FOI, Sport England

Please accept this email as confirmation that your message has been
received by Sport England’s FOI mailbox.

 

You will receive a full acknowledgement of your message within five
working days.

 

Thank you,

 

FOI Team

[1]Sport England

[2]This girl can
 

1st Floor, 21 Bloomsbury Street, London, WC1B 3HF

[3]Sport [4]Sport [5]Sport [6]Sport [7]Sport England Youtube
England Linked England England England Channel
In Twitter Facebook Instagram

 

 
We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [8]website, and our Data Protection Officer can be
contacted by emailing [9]Erin Stephens

 

The information contained in this e-mail may be subject to public
disclosure under the Freedom of Information Act 2000. Additionally, this
email and any attachment are confidential and intended solely for the use
of the individual to whom they are addressed. If you are not the intended
recipient, be advised that you have received this email and any attachment
in error, and that any use, dissemination, forwarding, printing, or
copying, is strictly prohibited. If you voluntarily provide personal data
by email, Sport England will handle the data in accordance with its
Privacy Statement. Sport England’s Privacy Statement may be found here
https://www.sportengland.org/privacy-sta... If you have any queries
about Sport England’s handling of personal data you can contact Erin
Stephens, Sport England’s Data Protection Officer directly by emailing
[email address]

References

Visible links
1. http://www.sportengland.org/
2. http://www.thisgirlcan.co.uk/
3. https://linkedin.com/company/sport-england
4. https://twitter.com/sport_england
5. https://facebook.com/sportengland
6. https://instagram.com/officialsportengla...
7. https://youtube.com/user/sportenglandfilm
8. https://www.sportengland.org/privacy-sta...
9. mailto:[email address]%3e

FOI, Sport England

Dear Mr Blackie

 

Thank you for your recent email.

 

We have noted that the case study you sent to us says that ‘A national
quantitative study conducted by TNS BMRB has found that the campaign has
inspired 2.8 million women to do more exercise’. However, our Insight Team
has informed us that there is not one single evaluation of the This Girl
Can campaign.  The campaign has been running for years and there are
several quantitative and qualitative surveys, far too many to collate and
send. 

 

In view of this, we still require more information to clarify what you are
seeking as we are currently unable to identify and locate the information
you require from the description you have given. It might be helpful if
you could let us know what it is you want to understand.  

 

I would therefore be grateful if you could provide further clarification
at your earliest convenience. Your request is now on hold pending
clarification from you. In the event that I do not receive clarification
within 60 days from the date of this email I will consider your request
closed.

 

Kind regards,

 

 

FOI Team

We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [1]website, and our Data Protection Officer can be
contacted by emailing [2]Erin Stephens

 

From: Rob Blackie <[FOI #582339 email]>
Sent: 19 June 2019 15:56
To: FOI <[Sport England request email]>
Subject: RE: Freedom of Information request - This Girl Can evaluation
[SE-00523]

 

Dear FOI,

the research is mentioned in your case study of the This Girl Can campaign
here:

[3]https://www.marketingsociety.com/sites/d...
England - This Girl Can.pdf

I hope this helps - let me know if you have any further questions.

Yours sincerely,

Rob Blackie

show quoted sections

Thank you for your reply.

Maybe a way to simplify this is for you to choose which studies support that figure, and then provide these to me?

I don't have the list of what evaluations you've done, but I would assume that to come to the 2.8m figure it's no more than a couple of surveys or similar pieces of research?

Alternatively you could give me a list of research from the relevant year when you first used the 2.8m figure? I assume that number is much smaller?

Yours sincerely,

Rob Blackie

FOI, Sport England

Please accept this email as confirmation that your message has been
received by Sport England’s FOI mailbox.

 

You will receive a full acknowledgement of your message within five
working days.

 

Thank you,

 

FOI Team

[1]Sport England

[2]This girl can
 

1st Floor, 21 Bloomsbury Street, London, WC1B 3HF

[3]Sport [4]Sport [5]Sport [6]Sport [7]Sport England Youtube
England Linked England England England Channel
In Twitter Facebook Instagram

 

 
We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [8]website, and our Data Protection Officer can be
contacted by emailing [9]Erin Stephens

 

The information contained in this e-mail may be subject to public
disclosure under the Freedom of Information Act 2000. Additionally, this
email and any attachment are confidential and intended solely for the use
of the individual to whom they are addressed. If you are not the intended
recipient, be advised that you have received this email and any attachment
in error, and that any use, dissemination, forwarding, printing, or
copying, is strictly prohibited. If you voluntarily provide personal data
by email, Sport England will handle the data in accordance with its
Privacy Statement. Sport England’s Privacy Statement may be found here
https://www.sportengland.org/privacy-sta... If you have any queries
about Sport England’s handling of personal data you can contact Erin
Stephens, Sport England’s Data Protection Officer directly by emailing
[email address]

References

Visible links
1. http://www.sportengland.org/
2. http://www.thisgirlcan.co.uk/
3. https://linkedin.com/company/sport-england
4. https://twitter.com/sport_england
5. https://facebook.com/sportengland
6. https://instagram.com/officialsportengla...
7. https://youtube.com/user/sportenglandfilm
8. https://www.sportengland.org/privacy-sta...
9. mailto:[email address]%3e

FOI, Sport England

1 Attachment

Dear Mr Blackie

 

Further to your request for a copy of the evaluation that TNS did for
Sport England on This Girl Can and your emails below, we have considered
your request and I am writing to provide you with the following
information:

 

The 2.8 million women figure cited in the 2016 Marketing Society Awards
TGC case study is the number of women reporting that they had done some or
more sport and exercise as a result of the campaign.

 

The figure is calculated based on the results of our TGC Tracker Survey.
The Tracker is a cross-sectional online survey of 1,000 women in England
carried out by Kantar Public (previously TNS BMRB) on behalf of Sport
England.  

 

The 2.8 million figure relates to Wave 9 of the Tracker Survey, which was
carried out in November 2016 after the first phase of the campaign.

 

The survey is used to establish what proportion of women recognise the
campaign and claim to have taken action as a result. This proportion was
applied to the population number of women aged 14-40 in England, to give
us an estimate of the total number of women aged 14-40 in England that had
taken action as a result of the campaign.

 

Also, please find attached a document that explains the calculation in
more detail.

 

This completes our response to your information request.

 

As a public body, Sport England is subject to the terms of the Freedom of
Information Act 2000 and this means you are entitled to complain if you
are unhappy with the way we have handled your information request and/or
ask us to review our decision.

 

If you would like to complain about the way we have handled your request
or ask for our decision to be reviewed please contact:
[1][Sport England request email] 

 

Please describe your original request, explain your grounds for
dissatisfaction and include an address for correspondence. All internal
reviews are carried out by a colleague who has not previously been
involved in the handling of your information request. We aim to complete
internal reviews within twenty working days.

 

If you are not content with the outcome of our Internal Review you have
the right to appeal to the Information Commissioner. Generally speaking
the Information Commissioner will not be able to consider an appeal unless
you have first exhausted the Internal Review procedure provided by Sport
England.

 

The Information Commissioner can be contacted at:

 

The Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

[2]www.ico.org.uk

 

I hope that this satisfies your information request.

 

Kind regards,

 

FOI Team

We have updated our Privacy Statement to reflect the recent changes to
data protection law but rest assured, we will continue looking after your
personal data just as carefully as we always have. Our Privacy Statement
is published on our [3]website, and our Data Protection Officer can be
contacted by emailing [4]Erin Stephens

 

 

From: Rob Blackie <[FOI #582339 email]>
Sent: 26 June 2019 12:45
To: FOI <[Sport England request email]>
Subject: RE: Freedom of Information request - This Girl Can evaluation
[SE-00523]

 

Thank you for your reply.

Maybe a way to simplify this is for you to choose which studies support
that figure, and then provide these to me?

I don't have the list of what evaluations you've done, but I would assume
that to come to the 2.8m figure it's no more than a couple of surveys or
similar pieces of research?

Alternatively you could give me a list of research from the relevant year
when you first used the 2.8m figure? I assume that number is much smaller?

Yours sincerely,

Rob Blackie

show quoted sections