Tameside Second Life Spending

The request was partially successful.

Dear Tameside Borough Council,

Under the freedom of information act I would like to ask the following questions:

1. How much Tameside Council has spent building the virtual Second Life Service. Please include a breakdown of costs including monthly rent, the number of staff using the project and the cost of their time etc.

2. Which department took the decision to build a Tameside Second Life Service.

3. Correspondence, documents and emails relating to the Tameside Second Life Service.

4. How many people visited the Tameside Council Second Life Service and how many people submitted questions via the Second Life Service.

5. How long has the Tameside Council second life project been available and if it has been abandoned, when was this and please include correspondence from staff on this decision.

Yours faithfully,

Liam Billington

Christine Handley, Tameside Metropolitan Borough Council

1 Attachment

Dear Mr Billington

Further to your request for information, please find attached an
acknowledgement letter from Sandra Stewart, Borough Solicitor.

Regards

Christine Handley

PA to Sandra Stewart, Borough Solicitor

Address: Tameside MBC Wellington Road Ashton under Lyne OL6 6DL

Telephone: 0161 342 3197

Fax: 0161 342 2747

E-mail: [email address]

Confidentiality: This e-mail its contents and any attachments are intended
only for the above named. As this e-mail may contain confidential or
legally privileged information, if you are not, or suspect that you are
not the above named or the person responsible for delivering the message
to the above named, delete or destroy the email and any attachments
immediately. The contents of this e-mail may not be disclosed to nor used
by anyone other than the above named.

Security and Viruses: please note that we cannot guarantee that this
message or any attachment is virus free or has not been intercepted and
amended.

Monitoring: The Council undertakes monitoring of both incoming and
outgoing e-mails. You should therefore be aware that if you send an e-mail
to a person within the Council it may be subject to any monitoring deemed
necessary by the organisation from time to time. The views of the author
may not necessarily reflect those of the Council.

Access: As a public body, the Council may be required to disclose this
e-mail (or any response to it) under the Freedom of Information Act 2000,
unless the information in it is covered by one of the exemptions in the
Act.

Norman Crawford, Tameside Metropolitan Borough Council

11 Attachments

Dear Mr Billington

Please find attached a response and associated documents with regard to
your recent Freedom of Information request.

Yours sincerely

Norman Crawford

show quoted sections

Dear Norman Crawford,

Thank you for your response. I would like some clarification to my points raised and to expand on my request for information based on your response.

1. First of all, when I asked "How many people visited the Tameside Council Second Life Service and how many people submitted questions via the Second Life Service?". Your response was "The number of visitors was not stored in the Second Life service so we do not know how many visitors there were. The site is no longer in existence. We have no way of knowing how many questions were submitted via second life as we linked to the council website for relevant items and so requests would have come via the website."

I would like to point out that the council uses Google Analytics to track visitors on the tameside.gov.uk website. Having used the Second Life service, I noticed that clicking on an object for example, a piece of dog pooh, it would redirect you to the tameside.gov.uk website allowing the visitor to report dog fowling. Based on this, could you please tell me:

a) The number of unique visits (excluding visits from Tameside Council's IP address) referred from Second Life.

b) The number of goals completed.

c) Visitor locations by country and city.

2. I asked "How long has the Tameside Council second life project been available and if it has been abandoned, when was this and please include correspondence from staff on this decision?". Your response was "It was a proof of concept project with a finite resource so we did not continue the project. We were looking at innovative and modern ways to communicate with citizens at reduced costs and on-line transactions are the cheapest way to do this. As interest in second life did not expand we decided not to go to the next stage. The site was not retained after the contract ran out on 31st March 2010. There is no correspondence on this decision."

a) Please could you clarify when the Second Life service went live.

b) Wikipedia states: “A proof of concept …is realization of a certain method or idea(s) to demonstrate its feasibility[“

If this was a ‘proof of concept’ project then:

i) What research led TMBC to ‘realise’ that second life was potentially a communication tool with the people of Tameside. I would expect to see some form of research into whether people of tameside use or even know of second life. The ‘scoping document’ states that research suggests 7% of overall second life users are from the UK. There is nothing to suggest the locality of those users or if those users would use second life to communicate with their council.

ii) How did TMBC intend measuring the effectiveness of the project if they “no way of knowing how many questions were submitted via second life”.

Yours sincerely,

Liam Billington

Norman Crawford, Tameside Metropolitan Borough Council

Dear Liam
Thank you for your request for further information under FOI relating to
Tameside's use of the Second Life service. We will respond ASAP but in
any event no later than 20 working days from the receipt of your email.
Thank you
Norman Crawford

show quoted sections

Francis Irving left an annotation ()

Blog post about the response to this request:

http://www.lewis360.com/2010/07/tameside...

Norman Crawford, Tameside Metropolitan Borough Council

1 Attachment

Please find attached a response to your recent information request.

Yours

Norman Crawford

show quoted sections