Statistics supporting success of London Fashion Week

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Dear Sir or Madam,

I read statements such as "With editorial media coverage worth £24 million, orders worth £40 million and business for London worth over £100 million London Fashion Week proves it is good for designers, good for fashion and good for London."

One report in The Times claimed that the dry cleaning industry benefited from London Fashion Week taxpayer spending.

What is the statistical method for claiming a benefit to the economy from London Fashion Week?

I think this is an important question for taxpayers because I visited the exhibition last year. It was quiet. Goods were expensive. A stall offered me fair trade Indian vegan ballerina shoes for £25 wholesale on a minimum order of 18 pairs (usual price on edgeshoes.net is about a fifth). It turned out that the fair trade credentials were not certified. The people who claimed to be the shoes "designers" had not known. The same company quote on their web site the difficulty of getting shoes made close to home, and how they tried three times but found that their supplier closed each time. Does my cancelled order count as part of the benefit to the London economy, and taxes spent by those factories that closed? On a larger scale Burberry have closed their Welsh polo shirt factory after improbable claims about costs, but are still subsidised to show. Does an order for a Burberry Chinese polo shirt count?

I think this is an important question for the footwear trade because I think three of the last mens UK footwear factories in the midlands have closed recently (Equity Grenson Sanders), and I think that footwear designers can't work independently of a factory; they can't make something on the kitchen table and email a picture to China. They need a factory within travelling distance that speaks the same language where they can go and see the tools available.

Yours faithfully,

John Robertson

Sophie Dimmock, London Development Agency

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Dear Mr Robertson,
Please find attached a scanned letter acknowledging your request for
information under the Freedom of Information Act.
Regards,

Sophie Dimmock

Public Affairs Executive
020 7593 8581 [1][email address]

London Development Agency
Palestra
197 Blackfriars Road
London
SE1 8AA

Switchboard: 020 7593 8000 

Please consider the environment before printing this email or its
attachments.

<<LDALIVE-#3240463-v1-FOI_432_Scanned_Acknowledgment.PDF>>

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John Robertson left an annotation ()

Related question:

http://www.whatdotheyknow.com/request/fu...

asks University of the Arts who funds their tenant and ex-employee to run "making it ethically in China".

John Robertson left an annotation ()

Example: http://tinyurl.com/see-last-heading - the sections "our beginnings" "the story so far" and "the old day" show the effect of Chinese production on London employment and the prospects of anyone trying to wholesale UK-made shoes.

John Robertson left an annotation ()

This is my quote from Alice Olins, Lisa Armstrong, and Luke Leitch which reads as though informed by the London College of Fashion or the Development Agency
http://women.timesonline.co.uk/tol/life_...

But over the past few years, as the event has polished up its act and with the flow of talent from Britain’s peerless fashion colleges miraculously as bountiful as ever, it has become clear that keeping — and cherishing — London Fashion Week matters very much.

Despite first impressions, this is an institution that reaches out beyond the confines of the fashion cognoscenti. The British fashion industry, once you’ve factored in the high street, textiles, dry cleaners, hangers, fashion photographers and so on, is the second largest employer in the UK. It’s a juggernaut, and London Fashion Week is the driver.

Sophie Dimmock, London Development Agency

1 Attachment

Dear Mr Robertson,

Please find attached a scanned letter in response to your request for
information.
Kind regards,

Sophie Dimmock

Public Affairs Executive
020 7593 8581 [1][email address]

London Development Agency
Palestra
197 Blackfriars Road
London
SE1 8AA

Switchboard: 020 7593 8000 

Please consider the environment before printing this email or its
attachments.

<<LDALIVE-#3281011-v1-FOI_432_Scanned_Response.PDF>>

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John Robertson left an annotation ()

FOI 432
We refer to your email, recieved at our office on 27 September 2009, requesting the following information:

"What is the statistical method for claiming a benefit to the economy from London Fashion Week?"

DUTY TO CONFIRM OR DENY

We confirm that we do not hold the information of the description specified in your request.

DUTY TO COMMUNICATE

The London Development Agency (LDA) awarded the British Fashion Council a three year grant agreement of £4.2 million in December 20078 to achieve to objectives to provide business support to London's emerging designers and to raise the profile of London Fashion Week to international markets.

The LDA recieves and update from the British Fashion Council, the organisers of London Fashion Week, bi-annually after the close of London Fashion Week, which includes analysis of the outcomes and impact of the event and the LDA funding. The project is also monitored through monthly monitoring visits by the LDA. At its completion the project will have a full evaluation by external evaluators in order to independently verify the outcom3es and economic impact of the investment made by the LDA.

We do not hold information relating to the statistical method used. However we have been informed by the British Fashion Council that the evidence and statistics they report to the LDA are gatherd though a variety of methods, including detailed follow-up with buyers and press who have attended London Fashion Week, typically by way of a telephone interview, in order to establish the value of the orders placed and media coverage generated.

For precise details of these statistical methods we suggest that your enquiry is more appropriately directed to Caroline Rush, Joint Chief Executive of the British Fashion Council, details below.

Caroline Rush, Joint Chief Executive
South Wing, Somerset House,
Strand
London WC2R 1LA
0207 759 1999 caroline.rush etc .com

COMPLAINT PROCEDURE [... via LDA Public Liaison 197 Blackfriars Rd SE1 8AA info@...gov.uk.]

Yours Sincerely

S D backward Z dot

Public Liaison Unit
LONDON DEVELOPMENT AGENCY

Dear Sophie Dimmock,
What form does the biannual update from British Fashion Council to London Development Agency take, in its analysis of outcomes of LDA funding?
Is it a formal report?
Is it a minuted meeting?

What form did the last full evaluation by external auditors take?

The reason for asking is that I expect to make a follow-up freedom of information act request, but don't want to ask for something that doesn't exist.

Yours sincerely,

John Robertson

Sophie Dimmock, London Development Agency

Dear Mr Robertson,

Thank you for your email following on from our response to your request
for information.

We can confirm that the biannual update provided to the LDA by the British
Fashion Council (BFC) is in the form of a formal report. Please let us
know if you would like to request these documents under the Freedom of
Information Act 2000.

With reference to the external evaluation of the project, please note that
this takes the form of an externally commissioned impact evaluation. This
work is currently being undertaken with an expected completion date of
January 2010.

We understand that a meeting is currently being arranged between yourself
and the British Fashion Council. The LDA would be more than happy to
attend this meeting in order to answer any further questions that you may
have regarding this project.

Please be advised that any further requests for information under the
Freedom of Information Act should be submitted to [London Development Agency request email].

We hope this information is of use.

Regards,

Sophie Dimmock

Public Affairs Executive
020 7593 8581 [1][email address]

London Development Agency
Palestra
197 Blackfriars Road
London
SE1 8AA

Switchboard: 020 7593 8000 

Please consider the environment before printing this email or its
attachments.

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Thank you

John Robertson left an annotation ()

Dear Ms Dimmock,
If invited to a meeting I'd ask whether London Fashion Council could immediately ask all exhibitors & applicants to reveal their manufacturing sources, in the hope that they agree, and make it a condition for future applicants. This would increase the number of people benefiting from publicity to designers and factories.

Secondly I'd ask whether changes could be made in the competition to exhibit. I don't know what would work but judgement by people who do not know who has submitted the application could be good. Also, contacting every sewing, shoe, and accessories factory in the UK to invite them to nominate any good customers for judgement. I know that fashion colleges are very keen to get jobs for their favourite graduates but factories are too, and should be the only ones allowed to nominate.

Thirdly, I'd want to know more detail about why the event costs more than commercial trade shows; I'd hope for more detailed BFC accounts before the meeting.

Fourthly, I'd want more detail about the business support element of the grant and how to benefit more than the current handful of annual recipients. A technical college - a bit like Open University - for fashion or footwear would be good. Or a directory of resources. Some subsidised institutions claim to be filling that role already so there's some contentious detail to discuss.

I write this to you now because delays in getting information, and a bank holiday, have delayed the chance of a meeting. The formal invitation was to an assembly member, Darren Johnson, who may not want to meet or have met LFC already but I am keen to meet British Fashion Council with questions and suggestions anyway, and hope you can arrange a meeting if the assembly member falls silent.

Yours sincerely,

John Robertson

Sophie Dimmock, London Development Agency

I will be out of the office from 10/12/09, returning on 05/01/10.

On matters relating to general enquiries, FOIs or complaints, please
contact Fiona Sagar:

[email address]

On matters relating to PQs please contact Nabil Hanafi:

[email address]

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Sophie Dimmock, London Development Agency

Dear Mr Robertson,

Thank you for your email below and apologies for the delay in responding.

With reference to the potential meeting between yourself and the British
Fashion Council referred to in your email, please be advised that this is
being coordinated by Emma Graham-Campbell of the British Fashion Council.
If you would like to contact her directly to arrange a suitable date and
time for the meeting, please find her contact details below:

Emma Graham-Campbell
Assistant to Simon Ward, Caroline Rush,
Joint Chief Executives
and Hilary Riva,
Chair of Development Committee
British Fashion Council
Tel: +44 (0) 20 7759 1999
Fax: +44 (0) 20 7759 1998
DL: +44 (0) 20 7759 1995
With reference to your email, I would be happy to pass the information to
the British Fashion Council in order for them to feed the topics raised
into the agenda of the meeting. Alternatively, you may want to pass the
information to them directly. Please confirm your preferred action.

I hope this is of use and apologies again for the delayed response.
Regards,

Sophie Dimmock

Public Affairs Executive
020 7593 8581 [1][email address]

London Development Agency
Palestra
197 Blackfriars Road
London
SE1 8AA

Switchboard: 020 7593 8000 

Please consider the environment before printing this email or its
attachments.

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John Robertson left an annotation ()

http://www.whatdotheyknow.com/request/co... - same subject, about the press release quoting a "BFC Commissioned report" of £40m benefit, alongside a value of publicity that excludes value lost to Grenson Shoes, Equity Shoes, or Sanders and Sanders that have all gone bust while LFW promotes chinese shoes.

http://www.whatdotheyknow.com/request/co... - main reply

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