Spending on PR/advertising/marketing communications relating to Active Travel

The request was successful.

Dear Department for Transport,

Please could you detail the total marketing spend over the last five years (or for as long as you have records for) for any PR/advertising/marketing activity relating to the subject of Active Travel.

For the avoidance of doubt, active travel is to mean "cycling and/or walking".

PR/advertising/marketing activity is to mean any activity that promotes the DfT's work in active travel, or aims to change behaviours or transport habits to active travel through marketing (this could be direct to the public or through third parties, such as stakeholders or promotional partners).

The figures should include any grants given to third party organisations to promote active travel on your behalf.

Please include external and internal costs, such as external agency support, internal staffing costs, printing, activations/events, advertising, etc.

Yours faithfully,

A Tranter

Department for Transport

Dear Sir,

I am writing to acknowledge receipt of your request for information which
has been allocated reference number P0017844.

A response will be issued to you in due course.


Department for Transport
FOI Advice Team
Governance Division
Zone D/04
Ashdown House
Sedlescombe Road North
St Leonards on Sea
East Sussex
TN37 7GA

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Kevin Golding-Williams, Department for Transport

2 Attachments

Dear Mr Tranter,


Please see attached response to your Freedom of Information Request.


Best wishes




[1][IMG]          Dr Kevin Golding-Williams 
Head of Cycling and Walking Policy, AAT 

2/16, Great Minster House
33 Horseferry Road, London, SW1P 4DR  
[2]Follow us on twitter @transportgovuk 


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