Spending on "Go Superfast" advertising campaign

The request was successful.

To whom it may concern,

Under the Freedom of Information Act 2000, please tell me:

1. The amount of money that DCMS has spent, to date, on its "Go Superfast" advertising campaign for fibre broadband, and associated marketing materials;

2. The projected total spend for this campaign through to the end of this Parliament or the end of the campaign, whichever is later;

3. A breakdown of how the money is being spent, by advertising platform (print, billboard, radio, television, online, etc.);

4. A breakdown of where the money is coming from (DCMS budget, other Government departments, organisations or quangos, any private contributions, etc.)

As you know, under the Act you are required to provide a response within twenty working days. To allow for staff holidays over Christmas and the New Year, I will be happy with a response on or before Friday 30th January 2015.

If you do not provide the information requested, you must explain the legal basis for the information being withheld. If you decline part of the request due to the information being sensitive, the request being too vague, or the reasonable cost limit being exceeded, you must still provide the part you can fulfil.

I look forward to your timely response by the end of January.

With best regards,
JONATHAN ROTHWELL (Mr.)

Mr Sullivan left an annotation ()

That's the very question I was going to ask! Whatever this is costing, it's a waste of our money. The best possible outcome is that somebody watching logs on to the website, checks out their postcode and finds out that they could have faster broadband.

It isn't as if people are unaware of the availability of broadband. This expensive campaign will do nothing to increase the availability of broadband.

I strongly suspect that it got the green light because it shows lots of positive images about Britain, ahead of a general election - or am I cynical?

Birgitte Charles, Department for Culture, Media and Sport

Dear Mr Rothwell,

Thank you for your information request of 22 December regarding the amount
of money DCMS has spent on its “Go Superfast” advertising campaign.

I have dealt with your request under the Freedom of Information Act 2000
(the Act). Please see responses to your questions as follows:

 

1. The amount of money that DCMS has spent, to date, on its "Go Superfast"
advertising campaign for fibre broadband, and associated marketing
materials; 
As at December 31st, we have spent £3,336,613.30 on advertising spend to
raise awareness of Superfast Broadband. As more people take up superfast
broadband in areas that have had public subsidy, more revenue will be
returned to the projects to support further broadband roll-out.

 

2. The projected total spend for this campaign through to the end of this
Parliament or the end of the campaign, whichever is later; 

The total advertising campaign budget is £8million.

 

3. A breakdown of how the money is being spent, by advertising platform
(print, billboard, radio, television, online, etc.); 

The advertising spend can currently be broken down as follows:

Television                                                                 
£2,398,238

Digital (video on demand, search and display)         £1,144,909

Press                                                                          
 £577,987

Radio                                                                         
  £299,998

Posters (out of home activity)                                 
  £2,000,116

 

4. A breakdown of where the money is coming from (DCMS budget, other
Government departments, organisations or quangos, any private
contributions, etc.) 

The funding will be transferred from the Department's broadband capital
programme budget.

 

Yours sincerely,

 

 

Freedom of Information Team

 

Department for Culture, Media & Sport

4th floor, 100 Parliament Street

London SW1A 2BQ

 

Tel: 020 7211 6595

[1]www.gov.uk/dcms

 

Complaints and comments

As is customary in our replies, I would like to explain that if you are
dissatisfied with any aspect of our response to your request for
information and/or wish to appeal against information being withheld from
you please send full details within two calendar months of the date of
this email to:  [2][email address]

You have the right to ask the Information Commissioner (ICO) to
investigate any aspect of your complaint. Please note that the ICO is
likely to expect internal complaints procedures to have been exhausted
before beginning his investigation.

 

 

 

 

 

References

Visible links
1. http://www.gov.uk/dcms
2. mailto:[email address]

Mr Sullivan left an annotation ()

So that's £8 million which won't be spent on anything useful. I don't usually moan about government spending, but this one is simply a waste of money.

Jonathan Rothwell left an annotation ()

For reference, I've done a short write-up on this, here: http://rothwell.im/blog/2015/01/20/go-su...

Looking for an EU Authority?

You can request documents directly from EU Institutions at our sister site AskTheEU.org . Find out more .

AskTheEU.org