Spend on ID Cards advertising Merseyside/NW region

Paula Keaveney made this Freedom of Information request to Home Office This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was partially successful.

Dear Home Office,

The Government is currently attempting to pilot the "voluntary" use of ID cards in parts of the North West, including Liverpool and Merseyside.

As part of this drive, advertisements to encourage people are being placed in the local media - whether print or broadcast.

I would like to know how much has been spent on advertising to encourage ID card take up since 1 Jan 2010 in the media covering Merseyside.

By this I mean

Daily Post (Trinity Mirror)
Liverpool Echo (Trinity Mirror)
Merseymart and Star (Trinity Mirror)
Radio City
City Talk FM
Juice FM
Granada Television

I would also like to know how much has been spent on "outdoor" or "ambient" media in the same area

By this I mean

billboards
bus shelter advertising
Hoardings in railway stations
Advertisements on trains or busses
Advertisements on the side or backs of busses
(it may help you to know that the main bus operators serving this area are Stagecoach and Arriva)

I would also like to know how much budget has been allowed for this advertising campaign in total.

I realise that this is a potentially complicated enquiry. I would prefer, if you have one set of figure ready earlier than another, for you to release the first set on its own rather than cause the later information to delay it all

Yours faithfully,

Paula Keaveney

1 Attachment

Dear Ms Keaveney,

Thank you for your email of 9 February. Please find an acknowledgement
attached.

<<14122 P Keaveney acknow.doc>>
Yours sincerely,

Freedom of Information Team

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Dear IPSFOIs,

The response to a Freedom of Information request from myself to the Home Office re marketing spend on ID cards is now overdue.

It should have been received by me on 10th March.

It is now 15th March and there is no sign of a reply or an explanation of the delay.

Yours sincerely,

Paula Keaveney

HQ Enquiries,

1 Attachment

Ms Keaveney,

Thank you for your request for information under the Freedom of
Information Act. Please find a response attached.

<<14122 P Keaveney response.doc>>
Yours faithfully,

Freedom of Information Team

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Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

Bob Willis left an annotation ()

Massive wastage of good money there for a political aim. A Disgrace. Good riddance to ID cards!