Social media use

Response to this request is long overdue. By law, under all circumstances, Department for International Trade should have responded by now (details). You can complain by requesting an internal review.

Peter Geoghegan

Dear Freedom of Information Officer,

This is a request for information under the Freedom of Information Act.

I would like to know the following information about digital and social media marketing campaigns administered by the department in the last 12 months. This could include information on, but not limited to, activities the department has undertaken involving Facebook, Twitter, Instagram, YouTube and LinkedIn.

1) Please supply copies of all digital assets produced to support digital/social media campaigns administered by the deparmtent. If this is not possible, please provide links to where these assets can be found online.

2) Please supply details of the digital media platforms where each digital asset was published, and the budget attached to promoting each asset, on each platform.

3) Where a platform allows the user to select a specific target audience for either organic or paid distribution, please supply details of the audiences selected by the Prime Minister’s Office for each digital asset, on each platform, where it was published or displayed.

I would like to receive this information in an electronic format.

Where you find that any relevant material is subject to any exemption under the Act, please redact only those parts of the document that are subject to the exemption and release the remainder of the document.

Yours faithfully,

Peter Geoghegan

Yours faithfully,

Peter Geoghegan

Peter Geoghegan

Dear Department for International Trade,
I just wanted to check that this request has been received?

Also - I have just noticed an error in my original request. My request: ‘Where a platform allows
the user to select a specific target audience for either organic or paid
distribution, please supply details of the audiences selected by the Prime
Minister’s Office for each digital asset, on each platform, where it was
published or displayed’

should read: ‘Where a platform allows
the user to select a specific target audience for either organic or paid
distribution, please supply details of the audiences selected by the Department for International Trade for each digital asset, on each platform, where it was
published or displayed’ . Please process this request as such.

Yours faithfully,

Peter Geoghegan