Dear Department of Health (Northern Ireland),

Please can you provide a breakdown of social media marketing spend, broken down to each platform level (i.e. £x on YouTube, £y on Facebook, promoting content that is specifically relating to Covid-19. It would be great if this could cover the start of the pandemic to the current date, however if this it too long, then the last financial year would be fine.

This is a freedom of information request, and the data will be used as part of Masters Degree thesis.

Yours faithfully,

Gordon Miller

McCann, John (DOH), Department of Health (Northern Ireland)

2 Attachments

We have received your Freedom of Information request and I attach your acknowledgement letter and a Public Information Leaflet.

John McCann
Information Management Branch
Department of Health
Tel: 02890 528218

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Cooke, Alexie, Department of Health (Northern Ireland)

Dear Mr Miller

The Department Of Health press office has not incurred any costs in relation to Covid-19 social media marketing.

The Department does not hold a Facebook account and all other social media for twitter output is created internally by press office staff.



Alexie Cooke
Department of Health
Press Office
Stormont Estate
Castle Buildings
Rm C5.20
T: 028 9052 0571
M: 07824 5683 85
Twitter: @healthdpt
Working days - Monday-Thursday

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