Social Media Marketing

Ally Tibbitt made this Freedom of Information request to Food Standards Scotland

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was successful.

Dear Food Standards Scotland,

Please treat this email as a Freedom of Information request. I am interested in information about the following:

1. The costs incurred by FSS in paid advertising on social media, including: Facebook, Twitter, YouTube and LinkedIn in the last two years, broken down by quarter and social media platform.

2. A copy of the digital file or a link to each social media asset used in paid campaigns by FSS, along with details of each platform it was published on, and the specific audience that FSS opted to target the advert at. This information can easily be obtained from the platforms themselves, through, for example, the Facebook "Business Manager" page - or the equivalent for the other platforms.

3. A copy of any meeting minutes, reports, emails, presentations or other internal documents held that discusses the strategy, performance and evaluation of paid, social media marketing undertaken by the department.

I would prefer to receive this information by email, in an electronic format. Where possible, I would prefer not receive files in pdf format.

I look forward to hearing from you in due course.

Yours faithfully,

Ally Tibbitt

Food Standards Scotland

4 Attachments

Hello

 

Thank you for your request under the Freedom of Information (Scotland) Act
2002 (FOISA).

 

We received your request on 25 September 2017 and will respond in
accordance with FOISA by Monday 23 October 2017.

 

If you have any queries, please contact me.

 

Regards

 

Stuart Keith

Openness & Correspondence Officer

Food Standards Scotland

Pilgrim House, Old Ford Road, Aberdeen, AB11 5RL

01224 285100

[1]www.foodstandards.gov.scot

 

[2]Facebook white navy button smaller[3]twitter white navy button
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Dear Food Standards Scotland,

This request is now overdue. I'd be grateful if you could confirm when you will be able to respond to this request?

Thanks,

Ally Tibbitt

Food Standards Scotland

4 Attachments

Hello

 

Thanks for your email.  We have 20 working days from when we receive the
request and as stated below that is today.  Therefore I hope to send
something to you by the end of the day.

 

Regards

 

Stuart Keith

Openness & Correspondence Officer

Food Standards Scotland

Pilgrim House, Old Ford Road, Aberdeen, AB11 5RL

01224 285100

[1][email address]

[2]www.foodstandards.gov.scot

 

[3]Facebook white navy button smaller[4]twitter white navy button
smaller[5]navy button white you tube smaller[6]linkedin white navy button
smaller

 

 

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Food Standards Scotland

25 Attachments

Hello

 

Please see the attached reply.

 

Regards

 

Stuart Keith

Openness & Correspondence Officer

Food Standards Scotland

Pilgrim House, Old Ford Road, Aberdeen, AB11 5RL

01224 285100

[1][email address]

[2]www.foodstandards.gov.scot

 

[3]Facebook white navy button smaller[4]twitter white navy button
smaller[5]navy button white you tube smaller[6]linkedin white navy button
smaller

 

 

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