Silvertown Tunnel leaflets - August 2021
Dear Transport for London,
I am seeking information on the Silvertown Tunnel leaflets distributed in August 2021.
Could you please tell me:
a) How many leaflets have been produced?
b) How many leaflets have been sent to people's homes?
c) In which areas are the leaflets being distributed to people's homes? (Please indicate by postcode area, ie SE10 or E16.)
d) Which creative agencies were employed to produce this leaflet?
e) How much has this campaign cost, including production, printing and distribution?
Thank you in advance for your help.
Yours faithfully,
Darryl Chamberlain
Dear Mr Chamberlain
Our Ref: FOI-1035-2122
Thank you for your request received on 19 August 2021 asking for
information about the leaflets recently distributed regarding the
Silvertown Tunnel.
Your request will be processed in accordance with the requirements of the
Freedom of Information Act and our information access policy.
A response will be sent to you by 16 September 2021. We publish a
substantial range of information on our website on subjects including
operational performance, contracts, expenditure, journey data, governance
and our financial performance. This includes data which is frequently
asked for in FOI requests or other public queries. Please check
[1]http://www.tfl.gov.uk/corporate/transpar... to see if this helps you.
We will publish anonymised versions of requests and responses on the
[2]www.tfl.gov.uk website. We will not publish your name and we will send
a copy of the response to you before it is published on our website.
In the meantime, if you would like to discuss this matter further, please
do not hesitate to contact me.
Yours sincerely
Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[3][TfL request email]
Dear Mr Chamberlain
Our Ref: FOI-1035-2122
Thank you for your request received on 19 August 2021 asking for
information about the leaflets recently distributed regarding the
Silvertown Tunnel.
Your request has been considered in accordance with the requirements of
the Freedom of Information Act and our information access policy. I can
confirm we hold some of the information you require. You asked for:
a. How many leaflets have been produced?
40,000.
b. How many leaflets have been sent to people's homes?
c. In which areas are the leaflets being distributed to people's homes?
(Please indicate by postcode area, ie SE10 or E16.)
38,366 have been sent to all homes and businesses within the area marked
on the attached map. This covers part of the E14, E16, and SE10 postcode
areas.
d. Which creative agencies were employed to produce this leaflet?
The leaflet was designed in-house by TfL.
e. How much has this campaign cost, including production, printing and
distribution?
The cost of printing and distribution amounted to £4,904.61. We do not
hold a figure on the cost of production as this involved a number of staff
members and we are unable to separate this work from other work carried
out.
If this is not the information you are looking for please feel free to
contact me.
Please see the attached information sheet for details of your right to
appeal.
Yours sincerely
Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[1][TfL request email]
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