Revenue from advertising space on public transport

Michael Donnelly made this Freedom of Information request to Transport for London

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Michael Donnelly

Dear Transport for London,

I would like to know:

1. How much revenue TFL generates annually from selling advertising space on public transport including stations.
2. How much this has increased or fallen annually over the past 12 years.
3. Does TFL intend to continually increase the amount of space given over to advertisements on walls and surfaces on public transport including stations?

Yours faithfully,

Michael Donnelly

FOI, Transport for London

Dear Mr Donnelly

 

TfL Ref:          FOI-0611-1213

 

Thank you for your e-mail received by Transport for London (TfL) on 11
July 2012 asking for information about revenue from advertising space on
public transport.

 

Your request will be processed in accordance with the requirements of the
Freedom of Information Act and TfL’s information access policy. 

 

A response will be provided to you by 10 August 2012.

 

In the meantime, if you would like to discuss this matter further, please
feel free to contact me.

 

Yours sincerely

 

Gemma Jacob

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

 

[1][TfL request email]

 

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FOI, Transport for London

1 Attachment

Dear Mr Donnelly

 

TfL Ref:          FOI-0611-1213

 

Thank you for your e-mail received by Transport for London (TfL) on 11
July 2012 asking for information about revenue from advertising space on
public transport.

 

Your request has been considered in accordance with the requirements of
the Freedom of Information Act and TfL’s information access policy. I can
confirm TfL does hold the information you require. You asked:

 

1.    How much revenue TfL generates annually from selling advertising
space on public transport including stations?

2.    How much this has increased or fallen annually over the past 12
years?

 

The values (in £m) for Commercial Advertising Revenue for the TfL Group,
as declared in the published accounts for the last 10 years, are as
follows:

 

    2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12
£m   40.0 44.6 50.6 53.1 61.3 72.9 82.7 92.2 109.6 129.7
Yr on Yr
Change(£m)     4.6 6.0 2.5 8.2 11.6 9.8 9.5 17.4 20.1
% Change     11.5% 13.5% 4.9% 15.4% 18.9% 13.4% 11.5% 18.9% 18.3%

 

Further information is available in our Published Annual Reports on our
website:
[1]http://www.tfl.gov.uk/corporate/about-tf...

 

3.    Does TfL intend to continually increase the amount of space given
over to advertisements on walls and surfaces on public transport including
stations?

 

TfL does not intend to continually increase the amount of space given over
to advertisements on walls and surfaces on public transport. Working with
our advertising contractors, TfL does seek to grow advertising revenues.
Revenue however is generally optimised through the use of high quality
advertising in the most appropriate locations, rather than by simply
maximising the total amount of space given over to advertising. TfL and
its advertising contractors continually review the advertising estate
across the network - and individual locations may see an increase or
decrease in advertising as a result. All net revenues are invested to
improve the transport network in London.

 

If this is not the information you are looking for please feel free to
contact me.

 

Please see the attached information sheet for details of your right to
appeal.

 

Yours sincerely

 

Gemma Jacob

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

 

[2][TfL request email]

 

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