Request for Information about Spending on COVID-19 Related Advertising

Andrew Johnson made this Freedom of Information request to Cabinet Office

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The request was partially successful.

Dear Cabinet Office,

On 17 April 2020 and 14 May 2020, many or all UK National Daily Newspapers were covered with a design relating to "Lockdown" Measures that were triggered or relaxed. (See

Can you please provide :

1) Figures showing the total amount spent on advertising these designs in UK print media. If possible, broken down into local/national outlets - by publication (e.g. The Sun, The Times, etc)

2) Provide information about which organisations were involved in this campaign - who made the designs and how much were they paid to complete them.

3) Please provide dated documents about how these designs were commissioned or agreed

Yours faithfully,

Andrew Johnson

Cabinet Office FOI Team,

Our ref: FOI2020/14036


Thank you for your request for information which was received on
9/10/2020. Your request is being handled under the terms of the Freedom of
Information Act 2000 ('the Act').

The Act requires that a response must be given promptly, and in any event
within 20 working days. We will therefore aim to reply at the latest by

Please remember to quote the reference number above in any future

Yours sincerely,

FOI Team

Cabinet Office FOI Team,

1 Attachment

Dear Andrew Johnson,

Please find attached our response to your recent Freedom of Information
request (reference FOI2020/14036).

Yours sincerely,

Freedom of Information Team

Cabinet Office