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Request for advertising and marketing expenditure

Surbhi.Saxena made this Freedom of Information request to University of Lincoln

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Dear University of Lincoln,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Surbhi Saxena

FOI, University of Lincoln

Good morning,

Thank you for your email.

I can confirm the University of Lincoln is processing your request in accordance with the Freedom of Information Act 2000 and will provide a response within the statutory timescales.

Kind Regards,

Tim

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FOI, University of Lincoln

1 Attachment

Good morning,

Please find attached the University of Lincoln’s response to your recent Freedom of Information request.

Kind Regards

Tim

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