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Request for advertising and marketing expenditure

Rashi Jain made this Freedom of Information request to Royal Northern College of Music

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Dear Royal Northern College of Music,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rashi Jain

foi, Royal Northern College of Music

Dear Rashi Jain,

I can confirm receipt of your Freedom of Information Request and we will respond in due course.

Kind regards
Fiona Chiang

Fiona Chiang
Executive Projects Officer
Royal Northern College of Music
124 Oxford Road
Manchester
M13 9RD
E [email address]
T 0161 907 5230

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foi, Royal Northern College of Music

Dear Rashi Jain,

 

Please find attached the RNCM response to your FOI request.

 

1.     What has been the total annual budget for marketing over the last 5
years (2017-2021)? See response below:

 

            £1,011,000 total broken down as follows:

            16/17 £210k

            17/18 £220k

            18/19 £220k

            19/20 £225K

            20/21 £136k * COVID

 

2.     How much of the marketing budget is spent on in-house marketing and
how much is spent on 3rd party providers (e.g. Agencies)? All in house

3.     What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them? n/a

4.     How much of the marketing budget is spent on digital advertising
and how much is spent on traditional advertising methods? All digital
advertising in 19/20 except for £10k on printed media

5.     What is the segmentation of digital expenditure by channel (e.g.
how much is spent on Facebook ads, Google ads etc.) ? About 30% Facebook,
20% Instagram remainder incidental

 

Kind regards

Fiona Chiang

 

Fiona Chiang

Executive Projects Officer

Royal Northern College of Music

124 Oxford Road

Manchester

M13 9RD

E [email address]

T 0161 907 5230

 

 

 

 

 

 

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