Request for advertising and marketing expenditure

Kunal Khetarpal made this Freedom of Information request to Royal Central School of Speech and Drama

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The request was successful.

Dear Royal Central School of Speech and Drama,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Kunal Khetarpal

FOI, Royal Central School of Speech and Drama

1 Attachment

Dear Kunal Khetarpal,

Please find attached the School’s response to your FOI request.

Yours Sincerely,

Abigail Fitch-Hickson

Kind Regards,
Abigail Fitch-Hickson
Assistant Academic Registrar
Pronouns: She/Her/Hers

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