Request for advertising and marketing expenditure

Surbhi.Saxena made this Freedom of Information request to University of Huddersfield

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The request was refused by University of Huddersfield.

Dear University of Huddersfield,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Surbhi Saxena

Freedom of Information requests, University of Huddersfield

Thank you for your email.

 

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Information Act 2000 or the Environmental Regulations 2004, you will
receive the information requested within the statutory timescale of 20
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Yours sincerely,

 

The Information Governance Officer

University of Huddersfield inspiring global professionals.

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Freedom of Information requests, University of Huddersfield

Good Afternoon,

 

Our response to your request for information dated 30 March 2021 is
provided below.

 

 1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?
 2. How much of the marketing budget is spent on in-house marketing and
how much is spent on 3rd party providers (e.g. Agencies)?

 4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?

The information requested is exempt under section 43(2) of the Freedom of
Information Act 2000 and is therefore being withheld.  The information is
commercially sensitive and the commercial interests of the University
would likely be prejudiced by its disclosure given the increasingly
competitive nature of the HE sector.  Having considered the public
interest, the University's decision is to withhold the information. 

 

In line with our duty to provide advice and assistance under Section 16 of
the Act, please also note that the majority of the budget allocated for
advertising is spent on digital advertising.

 

 3. What are the types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how
is the expenditure distributed among them?

Third party services used are Design agencies, film creation, advertising
campaigns (media buying and set-up), printers and third-party educational
service providers.

The expenditure is distributed depending on the campaign requirements.

 

 5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?

The expenditure is distributed differently dependent on the campaign
requirements.

 

I hope this satisfies your request. However, if you are dissatisfied with
the handling of your request, you have the right to ask for an internal
review. Internal review requests should be submitted within 40 working
days from the date of our response to your original request and should be
addressed to the University Secretary, University of Huddersfield,
Queensgate, Huddersfield HD1 3DH or by email to [1][University of Huddersfield request email].

 

Please note that all copyright in this response belongs to the University
of Huddersfield; you are not permitted to publish, reproduce, copy or
otherwise use this response, except as permitted by the Copyright, Designs
and Patents Act 1988.

 

Further information about the Freedom of Information Act can be obtained
from the Information Commissioner’s Office, Wycliffe House, Water Lane,
Wilmslow, Cheshire, SK9 5AF, [2]http://www.ico.org.uk/.

 

Yours sincerely

 

Esha Goswami

Information Governance Officer

University of Huddersfield

 

 

 

 

 

 

 

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