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Request for advertising and marketing expenditure

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Dear University of the West of Scotland,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Himanshi Dua

FOI, University of the West of Scotland

Dear Himanshi Dua

Please accept this email as an acknowledgement from the University of the West of Scotland of your recent Freedom of Information request noted below.

Your request for information is being considered and a response will be sent to you promptly and in any event not later than 20 working days as defined by the Freedom of Information (Scotland) Act 2002.

Kind regards

Freedom of Information Team
University of the West of Scotland

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FOI, University of the West of Scotland

1 Attachment

Dear Himanshi Dua

Please find attached the response from University of the West of Scotland to your recent FOI request.

Kind regards
Freedom of Information Team
University of the West of Scotland

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We don't know whether the most recent response to this request contains information or not – if you are Himanshi Dua please sign in and let everyone know.