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Request for advertising and marketing expenditure

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Dear University of Edinburgh,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Sakshi Kathuria

Records Management, University of Edinburgh

We would like to acknowledge that we have received your email. The
University’s working arrangements are affected by the Coronavirus outbreak
but we will respond to your enquiry as soon as possible.

 

Information requests (freedom of information requests, environmental
information requests, data subject rights requests)

While we will make all efforts to respond to requests promptly, please be
aware that in some cases unfortunately we will not be able to respond
within statutory timescales. The [1]Scottish Information Commissioner’s
Office and the [2]Information Commissioner’s Office have both issued
statements about requests during the Covid-19 pandemic which you may find
helpful.

Please note that if you have only provided your first (or given) name in
the body of your email your request will not be valid.  To ensure your
request is valid and that the University is obliged to answer it, you must
provide your real name.  If you are making the request on behalf of
someone else you must provide their real name.  The Office of
the [3]Scottish Information Commissioner's guidance on this point explains
that if you do not provide your real name or the name of the person on
whose behalf you are making the request, you will lose your right to
appeal to the Commissioner should you be unhappy with the handling of your
request. The guidance also explains what constitutes a real name for the
purposes of making a request valid. Please refer to the guidance for
further details.

 

[4]The University of Edinburgh's request privacy notice, which describes
how we use the information you have supplied about yourself and your
request, is published on the University website.

 

The University of Edinburgh is a charitable body, registered in Scotland,
with registration number SC005336. Is e buidheann carthannais a th’ ann an
Oilthigh Dhùn Èideann, clàraichte an Alba, àireamh clàraidh SC005336.

References

Visible links
1. http://www.itspublicknowledge.info/home/...
2. https://ico.org.uk/
3. http://www.itspublicknowledge.info/Law/F...
4. https://www.ed.ac.uk/records-management/...

recordsmanagement@ed.ac.uk,

Dear Sakshi Kathuria

Thank you for your email of 30 March requesting information.

As explained in our acknowledgement message, the University's working
arrangements are affected by the Covid-19 pandemic. Unfortunately, I am
currently unable to tell you exactly when you will receive a response to
your request. However, I can confirm that it is actively being progressed
and that we are making all efforts to respond to your request promptly.
The [1]Scottish Information Commissioner's Office has issued a statement
about requests during the Covid-19 pandemic which you may find helpful.

If you are unhappy with the way the University has handled your request,
you do have the right to ask the University to conduct an internal review
of the reasons for the delay. The [2]Scottish Information Commissioner's
guidance about this during the Covid-19 pandemic is available on their
website. If you wish to submit a review request you should write to the
Records Management Section (using this email address), describing the
original request, explaining your grounds for dissatisfaction, and
including an address for correspondence. When the review process is
complete, if you are still dissatisfied, you may use the Scottish
Information Commissioner's guidance on making an appeal to make an appeal
to the Commissioner.

The [3]University of Edinburgh's request privacy notice, which describes
how we use the information you have supplied about yourself and your
request, is published on the University website.

Yours sincerely

Mark Hepworth

Records Management

References

Visible links
1. http://www.itspublicknowledge.info/home/...
2. http://www.itspublicknowledge.info/YourR...
3. https://www.ed.ac.uk/records-management/...

recordsmanagement@ed.ac.uk,

1 Attachment

Dear Sakshi Kathuria

Thank you for your email of 30 March requesting information. Please find
the University's response attached.

Yours sincerely

Mark Hepworth

Records Management Section
University of Edinburgh
Old College
South Bridge
Edinburgh
EH8 9YL

[1]https://www.ed.ac.uk/records-management

References

Visible links
1. file:///tmp/Records Management Section University of Edinburgh Old College South Bridge Edinburgh EH8 9YL https:/www.ed.ac.uk/records-management

We don't know whether the most recent response to this request contains information or not – if you are Sakshi Kathuria please sign in and let everyone know.