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Request for advertising and marketing expenditure

Rohit Somani made this Freedom of Information request to University of Oxford

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Dear University of Oxford,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

FOI, University of Oxford

Dear Rohit Somani

Thank you for your freedom of information request to the University of
Oxford.

Subject to any clarification required, the University will reply to your
request within the statutory deadline of 20 working days, starting from
the day after receipt of your request.

 

Yours sincerely

FOI Oxford

Information Compliance Team

Assurance Directorate |University of Oxford
University Offices, Wellington Square, Oxford, OX1 2JD

T. 01865 270285

 

The contents of this email and any attachments may be confidential. If you
are not the intended recipient, please do not copy, print, store or
forward this email or any attachments, but please notify the sender
immediately and then permanently delete the contents.

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From: Rohit Somani <[FOI #742591 email]>
Sent: 30 March 2021 8:55 AM
To: FOI <[University of Oxford request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure
 
Dear University of Oxford,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1.      What has been the total annual budget for marketing over the last
5 years (2017-2021)?
2.      How much of the marketing budget is spent on in-house marketing
and how much is spent on 3rd party providers (e.g. Agencies)?
3.      What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4.      How much of the marketing budget is spent on digital advertising
and how much is spent on traditional advertising methods?
5.      What is the segmentation of digital expenditure by channel (e.g.
how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

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FOI, University of Oxford

1 Attachment

Dear Rohit Somani,

Our reference: FOI/20210330/2

Please find attached the University's response to your request.

Kind regards,
FOI Oxford
Assurance Directorate | University of Oxford
University Offices, Wellington Square, Oxford OX1 2JD

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We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.