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Request for advertising and marketing expenditure

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Dear Edinburgh Napier University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

Freedom of Information, Edinburgh Napier University

Thank you for your email.

Please note that this mailbox is for statutory information requests only,
and we are unable to respond to other emails or requests sent to this
mailbox. Further information about what constitutes a statutory
information request is available here:
[1]https://www.itspublicknowledge.info/Your...

If you have sent a statutory information request to this mailbox, we will
reply to your email shortly.

If you did not intend to make a statutory information request, and have
sent an email to this mailbox in error, you may find the following
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* Main site: [2]https://my.napier.ac.uk 
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* [4]https://my.napier.ac.uk/new-students 
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[5]https://my.napier.ac.uk/new-students/new...

* Note that any coursework-related enquires should be made to your
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above). 

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* For useful contacts, please see the dropdown list here:
[11]https://www.napier.ac.uk/about-us/contac....  

Yours sincerely,

The Information Governance Team
Edinburgh Napier University 

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2. https://my.napier.ac.uk/
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Freedom of Information, Edinburgh Napier University

FOI 076-21

Dear Rohit Somani,

Freedom of Information (Scotland) Act 2002 - Acknowledgement

I acknowledge receipt of your request for information and confirm that a response will be prepared under the terms of the Freedom of Information (Scotland) Act 2002.

If the information you have requested is exempt under the Act we will advise you of this and of your right to appeal. If the information you have requested refers to a third party we may consult them before providing a response. A fee may be payable for the information, in which case we will advise you of this, suspend the 20 day working response time, and await your response before proceeding any further with the request. If we request clarification regarding the information sought, we will suspend the processing of your request until we have received this clarification from you.

Please let me know if you require your response in an alternative format.

Further information is available from the Office of the Scottish Information Commissioner at:
Scottish Information Commissioner
Kinburn Castle
Doubledykes Road
St. Andrews
Fife
KY16 9DS

http://www.itspublicknowledge.info

If you have any queries please contact me quoting the reference number given above.

Yours sincerely,

Governance and Compliance Services
Edinburgh Napier University
6th floor Sighthill Campus
Edinburgh
EH11 4BN
E: [Edinburgh Napier University request email]
http://www.napier.ac.uk/about-us/univers...

Edinburgh Napier University is a registered Scottish charity. Registration No. SC018373
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Freedom of Information, Edinburgh Napier University

2 Attachments

FOI 076-21

 

Dear Rohit Somani,

 

Thank you for your recent information request.  Please find the response
to your request embedded within the attached response document, in blue
text for ease of reference.

 

Unless otherwise stated, Edinburgh Napier University reserves copyright in
all information provided under the Freedom of Information (Scotland) Act
2002 (FOISA). Although the information is available under the legislation
this does not mean that the University has waived its copyright and
therefore the information must not be reproduced in any way or made
available in whole or in part without the written permission of the
copyright holder.

 

Follow-up procedural guidance

 

If you are not satisfied with the way the University has dealt with your
request for information, you have a right under FOISA to request a review
of this decision. If you wish to exercise this right, you must write to
the University to request a review within forty working days of receipt of
this decision. Your request for a review must be in writing and you must
specify your name and address for correspondence.  You must also identify
the decision that you wish to have reviewed. 

 

Should you wish to request a review, please address your request to:

 

David Cloy

University Secretary

Governance & Compliance

Edinburgh Napier University

Room 5.B.18 Sighthill Campus,

Sighthill Court,

Edinburgh EH11 4BN, or email: [email address]

 

Your review will be undertaken by staff not involved in the original
decision making process. If you are dissatisfied with the outcome of a
review, you have a right under the FOISA to appeal to the Scottish
Information Commissioner. If you wish to do so, you must appeal to the
Commissioner within six months following the date of receipt of the review
notice. The Commissioner’s contact details are as follows:

 

The Scottish Information Commissioner

Kinburn Castle

Doubledykes Road

St Andrews

Fife

KY16 9DS    

Email: [email address]

Tel: 01334 464610

Online: [1]www.itspublicknowledge.info/Appeal

 

Yours sincerely,

Shona

 

Shona Dunning FIRMS AIRMS

(She/Her)

Information Governance Adviser

Governance & Compliance

 

Sighthill Campus

Edinburgh Napier University

EH11 4BN

[2]napier.ac.uk

 

[3]ENU Governance _ Compliance_colour_RGB1

 

 

 

 

 

 

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We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.