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Request for advertising and marketing expenditure

Rohit Somani made this Freedom of Information request to London Business School

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Dear London Business School,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

FOI, London Business School

2 Attachments

Dear Rohit,

 

I am writing in response to your request of 30th March, for information
under the Freedom of Information Act. Please find attached a  response to
your questions below:

 

1.           What has been the total annual budget for marketing over the
last 5 years (2017-2021)?

2.           How much of the marketing budget is spent on in-house
marketing and how much is spent on 3rd party providers (e.g. Agencies)?

3.           What are they types of third party services used e.g.
(managed marketing services, content creators, self-service platforms) and
how is the expenditure distributed among them?

4.           How much of the marketing budget is spent on digital
advertising and how much is spent on traditional advertising methods?

5.           What is the segmentation of digital expenditure by channel
(e.g. how much is spent on Facebook ads, Google ads etc.) ?

 

I hope that you find this response to your request satisfactory.  However,
if you are not content with the response you may ask the School to review
it.  If you wish to do this, please write to Richard Frost, Secretary,
London Business School, Regents Park, London NW1 4SA enclosing a copy of
your original request and explaining your complaint.

 

If you remain dissatisfied, you may ask the Information Commissioner to
review our decision.  Details of how to contact the Commissioner are found
at [1]www.ico.org.uk or telephone 01625 545745.

 

Best wishes,

Jennifer

_______________________________________________________________________________________________________________________________________________________________________

Jennifer Matthews | Executive Assistant | Dean’s Office

London Business School | Regent's Park | London NW1 4SA | UK
D: +44 (0)20 7000 8670 | T: +44 (0)20 7000 7000
E: [2][email address] | W: [3]www.london.edu

Connect with us: [4]LinkedIn | [5]Twitter | [6]Facebook | [7]Instagram

 

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