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Request for advertising and marketing expenditure

Rohit Somani made this Freedom of Information request to Lancaster University

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We're waiting for Rohit Somani to read recent responses and update the status.

Dear Lancaster University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

Information Governance,

[1][IMG]
--------------------------------------------------------------------------------------
Information Governance
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Dear Rohit Somani,
Thank you for submitting a request for information from Lancaster University under the
Freedom of Information Act.
Your request ID is: FOI-4607. Please quote this in all enquiries.
We will endeavour to respond to your request as soon as possible, and this will be
within a maximum of twenty working days from the working day following receipt. If we
do not hold the information you have requested, we will confirm this to you.
If you have supplied an email address, contact will usually be via email, otherwise,
this will be by letter.
Should we require further clarification in order to respond to your request, or if the
request is chargeable, we will contact you. We appreciate your patience while we deal
with your request. If you have an enquiry regarding your request, email:
[email address]
The personal information you have supplied will be stored by Lancaster University
under the terms of the Data Protection Act 2018 and used to process the request.
Lancaster University will never sell personal information or data or share personal
information or data with third parties unrelated to the services we provide unless we
are required to do so by law or unless you have told us you consent to our doing this.
Yours sincerely
Information Governance Team
Information Governance
Lancaster University, Bailrigg, Lancaster, United Kingdom, LA1 4YW
+44 (0)1524 93247 [email address]
----------------------------------------------------------------------------------------------
[2]Lancaster [3]Lancaster [4]The [6]Lancaster [7]Lancaster [8]Lancaster
University University Student [5]weibo University University University [9]Lancaster
Facebook Twitter link Room link Instagram YouTube Link LinkedIn University
link icon icon link icon Icon link Icon Link Icon Logo
icon
[10]#LoveLancaster

References

Visible links
1. https://www.lancaster.ac.uk/
2. http://www.facebook.com/lancasterunivers...
3. https://www.twitter.com/LancasterUni
4. http://www.thestudentroom.co.uk/forumdis...
5. http://e.weibo.com/lancasteruni
6. http://instagram.com/lancasteruni/
7. http://www.youtube.com/lancasteruniversi...
8. http://www.linkedin.com/edu/school?id=12...
9. https://www.lancaster.ac.uk/
10. https://twitter.com/search?q=LoveLancaster

Freedom of Information,

12 Attachments

Dear Rohit Somani,

 

Many thanks for submitting a Freedom of Information request.

 

Due to the University focussing its resources towards our response to the
current pandemic, there may be possibilities of some delays to requests,
and in most cases we are unable to meet the 20 day timescale. The ICO have
released some guidance for applicants which explains that they will not be
taking regulatory action against organisations who cannot meet the
statutory timescales linked to both FOI requests and information rights
requests made under the GDPR, during the current public health crisis.

 

[1]https://ico.org.uk/media/about-the-ico/p...

 

Please be assured that we fully intend to respond to all requests but we
hope you can understand that the University has more pressing priorities
at this difficult time.

 

We apologise for any inconvenience caused

 

Best wishes,

 

 

The Information Governance Team

Lancaster University

Email: [2][cyfeiriad ebost]

 

[3]Lancaster University
[4]Facebook [5]Instagram [6]Twitter [7]LinkedIn

 

 

From: Information Governance <[cyfeiriad ebost]>
Sent: 30 March 2021 10:04
To: Rohit Somani <[Cais Rhyddid Gwybodaeth e-bost #742587 ]>
Cc: Freedom of Information <[cyfeiriad ebost]>
Subject: Your Freedom of Information Request

 

[8]Image
removed by
sender.
-----------
Information
Governance
-----------
Dear Rohit Somani,
Thank you for
submitting a
request for
information from
Lancaster
University under
the Freedom of
Information Act.
Your request ID is:
FOI-4607. Please
quote this in all
enquiries.
We will endeavour
to respond to your
request as soon as
possible, and this
will be within a
maximum of twenty
working days from
the working day
following receipt.
If we do not hold
the information you
have requested, we
will confirm this
to you.
If you have
supplied an email
address, contact
will usually be via
email, otherwise,
this will be by
letter.
Should we require
further
clarification in
order to respond to
your request, or if
the request is
chargeable, we will
contact you. We
appreciate your
patience while we
deal with your
request. If you
have an enquiry
regarding your
request, email:
[cyfeiriad ebost]
The personal
information you
have supplied will
be stored by
Lancaster
University under
the terms of the
Data Protection Act
2018 and used to
process the
request. Lancaster
University will
never sell personal
information or data
or share personal
information or data
with third parties
unrelated to the
services we provide
unless we are
required to do so
by law or unless
you have told us
you consent to our
doing this.
Yours sincerely
Information
Governance Team
[9]Image removed by
sender.
Information Governance
Lancaster University, Bailrigg, Lancaster, United Kingdom, LA1 4YW
+44 (0)1524 93247 [cyfeiriad ebost]

show quoted sections

Information Governance,

[1][IMG]
--------------------------------------------------------------------------------------
Information Governance
--------------------------------------------------------------------------------------
Dear Rohit Somani,
Please could you clarify: for your first two questions, would you like us to include
print and design costs within the overall budget?
Yours sincerely
Information Governance Team
Please note that if we do not have a response within 2 months of the date of this
email we reserve the right to close the response. If the information is still required
a new Freedom of Information request will need to be submitted.
The University aims to comply fully with its obligations under the Freedom of
Information Act 2000 and to ensure that the service it provides for those wishing to
gain access to information is helpful and effective.
The personal information you have supplied will be used only to process your request;
some details will be retained for our records after the request has been answered.
Only staff who are involved in processing your request will have access to this
information and this information will not be passed on to other parties unrelated to
the University unless we are required to do so by law, or where it would be necessary
to answer the request in full (in which case we would seek your consent for any
transfer).
Information Governance
Lancaster University, Bailrigg, Lancaster, United Kingdom, LA1 4YW
+44 (0)1524 93247 [email address]
----------------------------------------------------------------------------------------------
[2]Lancaster [3]Lancaster [4]The [6]Lancaster [7]Lancaster [8]Lancaster
University University Student [5]weibo University University University [9]Lancaster
Facebook Twitter link Room link Instagram YouTube Link LinkedIn University
link icon icon link icon Icon link Icon Link Icon Logo
icon
[10]#LoveLancaster

References

Visible links
1. https://www.lancaster.ac.uk/
2. http://www.facebook.com/lancasterunivers...
3. https://www.twitter.com/LancasterUni
4. http://www.thestudentroom.co.uk/forumdis...
5. http://e.weibo.com/lancasteruni
6. http://instagram.com/lancasteruni/
7. http://www.youtube.com/lancasteruniversi...
8. http://www.linkedin.com/edu/school?id=12...
9. https://www.lancaster.ac.uk/
10. https://twitter.com/search?q=LoveLancaster

Freedom of Information,

12 Attachments

Dear Rohit Somani,

 

Thank you for submitting your recent Freedom of Information request. We
have recently received an identical request from another individual. We
are permitted under section 12 of the Freedom of Information Act and
Regulation 5 of the Freedom of Information and Data Protection
(Appropriate Limit and Fees) Regulations 2004 to aggregate the cost of
complying with different requests, made by the same person, or by
different persons who appear to be acting in concert or in pursuance of a
campaign, where the information requested relate “to any extent”
(Regulation 5) to the same or similar information which are received
within 60 consecutive working days.

 

We will contact you in due course with a response to your request as per
previous email correspondence.

 

Best wishes,

 

The Information Governance Team

Lancaster University

Email: [1][email address]

 

[2]Lancaster University
[3]Facebook[4]Instagram[5]Twitter[6]LinkedIn

 

From: Freedom of Information
Sent: 30 March 2021 10:05
To: [FOI #742587 email]
Cc: Freedom of Information <[email address]>
Subject: FW: Your Freedom of Information Request

 

Dear Rohit Somani,

 

Many thanks for submitting a Freedom of Information request.

 

Due to the University focussing its resources towards our response to the
current pandemic, there may be possibilities of some delays to requests,
and in most cases we are unable to meet the 20 day timescale. The ICO have
released some guidance for applicants which explains that they will not be
taking regulatory action against organisations who cannot meet the
statutory timescales linked to both FOI requests and information rights
requests made under the GDPR, during the current public health crisis.

 

[7]https://ico.org.uk/media/about-the-ico/p...

 

Please be assured that we fully intend to respond to all requests but we
hope you can understand that the University has more pressing priorities
at this difficult time.

 

We apologise for any inconvenience caused

 

Best wishes,

 

 

The Information Governance Team

Lancaster University

Email: [8][email address]

 

[9]Lancaster University
[10]Facebook [11]Instagram [12]Twitter [13]LinkedIn

 

 

From: Information Governance <[14][email address]>
Sent: 30 March 2021 10:04
To: Rohit Somani <[15][FOI #742587 email]>
Cc: Freedom of Information <[16][email address]>
Subject: Your Freedom of Information Request

 

[17]Image removed by sender.
-------------------------------------------------------------------------------------
Information Governance
-------------------------------------------------------------------------------------
Dear Rohit Somani,
Thank you for submitting a request for information from Lancaster University under
the Freedom of Information Act.
Your request ID is: FOI-4607. Please quote this in all enquiries.
We will endeavour to respond to your request as soon as possible, and this will be
within a maximum of twenty working days from the working day following receipt. If we
do not hold the information you have requested, we will confirm this to you.
If you have supplied an email address, contact will usually be via email, otherwise,
this will be by letter.
Should we require further clarification in order to respond to your request, or if
the request is chargeable, we will contact you. We appreciate your patience while we
deal with your request. If you have an enquiry regarding your request, email:
[18][email address]
The personal information you have supplied will be stored by Lancaster University
under the terms of the Data Protection Act 2018 and used to process the request.
Lancaster University will never sell personal information or data or share personal
information or data with third parties unrelated to the services we provide unless we
are required to do so by law or unless you have told us you consent to our doing
this.
Yours sincerely
Information Governance Team
[19]Image removed by sender.
Information Governance
Lancaster University, Bailrigg, Lancaster, United Kingdom, LA1 4YW
+44 (0)1524 93247 [20][email address]

show quoted sections

We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.