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Request for advertising and marketing expenditure

Rohit Somani made this Freedom of Information request to Heriot-Watt University

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Dear Heriot-Watt University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

Freedom of Information, Heriot-Watt University

Dear applicant

 

Thank you for your information request dated the 30^th March 2021.  We are
presently finalising the information for release.  However, we received
the request below via our foi email on the 31^st March 2021:

 

1.       What has been the total annual budget for marketing over the last
5 years (2017-2021)?

2.       How much of the marketing budget is spent on in-house marketing
and how much is spent on 3rd party providers (e.g. Agencies)?

3.       What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?

4.       How much of the marketing budget is spent on digital advertising
and how much is spent on traditional advertising methods?

5.       What is the segmentation of digital expenditure by channel (e.g.
how much is spent on Facebook ads, Google ads etc.) ?

 

If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.

I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.

I look forward to hearing from you.

Yours faithfully,

 

As you will see the request is identical to the one submitted to this
site.  We approached the company about the duplicate request but have
received no response.  Could you please confirm that that this was also
sent by your company.  The request was submitted via the email:
@gds.ey.com

 

Kind regards

 

FOISA Team

Heriot-Watt University

 

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We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.