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Request for advertising and marketing expenditure

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Dear University of York,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

Freedom of Information, University of York

Dear Isha Gupta,
Freedom of Information Request Ref: F21_161
I acknowledge receipt of your email dated 30 March 2021 requesting
information from the University of York.
Please be advised that the University will respond as soon as possible and
in any event by 29 April 2021. 
Yours sincerely, 
Information Governance Team | Legal Services

University of York 

[1]Email disclaimer

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Freedom of Information, University of York

2 Attachments

Dear Isha Gupta,
Freedom of Information Request Ref: F21_161
Thank you for your request for information from the University of York.
Please see our response, which is attached to this email.
I hope this information is useful. 
Yours sincerely,
Information Governance Team | Legal Services

University of York 

[1]Email disclaimer
On Tue, 30 Mar 2021 at 13:12, Freedom of Information <[2][University of York request email]>
wrote:

Dear Isha Gupta,
Freedom of Information Request Ref: F21_161
I acknowledge receipt of your email dated 30 March 2021 requesting
information from the University of York.
Please be advised that the University will respond as soon as possible
and in any event by 29 April 2021. 
Yours sincerely, 
Information Governance Team | Legal Services

University of York 

[3]Email disclaimer

show quoted sections

We don't know whether the most recent response to this request contains information or not – if you are Isha Gupta please sign in and let everyone know.