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Request for advertising and marketing expenditure

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Dear University of Westminster,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

The Information Compliance Team are now working remotely. 
We will respond to your email as soon as we are able. Your patience during
this period will be greatly appreciated.

The University of Westminster is a charity and a company limited by
guarantee. Registration number: 977818 England.
Registered Office: 309 Regent Street, London W1B 2HW.

This message and its attachments are private and confidential. If you have
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1 Attachment

Dear Isha Gupta,

Please see attached the University's acknowledgement of your request for information.

Kind regards,

Elizabeth Gildersleve
Information Compliance Assistant
University of Westminster
32-38 Wells Street
London W1T 3UW

Email confidentiality notice
This email and its attachments are intended for the above named only and may be confidential. If they have come to you in error you must not copy or show them to anyone, nor should you take any action based on them, other than to notify the error by replying to the sender. There is no intention to create any legally binding contract or other commitment through the use of this email.
Please consider the environment before printing this email.

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Dear Isha Gupta,

The University is currently processing your request, however, we require a little more time to consider the proper application of exemptions. Apologies for the delay, we hope to get back to you soon.

Kind regards,

Elizabeth Gildersleve
Information Compliance Assistant
University of Westminster
32-38 Wells Street
London W1T 3UW

Email confidentiality notice
This email and its attachments are intended for the above named only and may be confidential. If they have come to you in error you must not copy or show them to anyone, nor should you take any action based on them, other than to notify the error by replying to the sender. There is no intention to create any legally binding contract or other commitment through the use of this email.
Please consider the environment before printing this email.

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1 Attachment

Dear Isha Gupta,

Please see attached the University's response to your recent request for information.
Please accept our apologies for the delay.

Kind regards,

Elizabeth Gildersleve
Information Compliance Assistant
University of Westminster
32-38 Wells Street
London W1T 3UW

Email confidentiality notice
This email and its attachments are intended for the above named only and may be confidential. If they have come to you in error you must not copy or show them to anyone, nor should you take any action based on them, other than to notify the error by replying to the sender. There is no intention to create any legally binding contract or other commitment through the use of this email.
Please consider the environment before printing this email.

show quoted sections

We don't know whether the most recent response to this request contains information or not – if you are Isha Gupta please sign in and let everyone know.