Request for advertising and marketing expenditure

The request was refused by University of Sunderland.

Dear University of Sunderland,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Jaspreet Singh

Sunfoi sunfoi, University of Sunderland

Dear Jaspreet Singh

Thank you for your request for information which was received at the University of Sunderland on 30 March 2021. Your request is being processed under the Freedom of Information Act and the University will respond in due course.

Best wishes
Kate O’Neill

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Sunfoi sunfoi, University of Sunderland

Apologies - your reference number is FOI2021/03/22

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Sunfoi sunfoi, University of Sunderland

1 Attachment

Dear Jaspreet Singh

Reference Number: FOI2021/03/22

I refer to your Freedom of Information request received on 30 March 2021

Your request for information under the above legislation has now been considered. Please see response attached.

Please note that an anonymised copy of this response may be published in our Disclosure Log where appropriate https://my.sunderland.ac.uk/display/FOI/...

Internal Review Procedure
If you are dissatisfied with the handling of your request then you have a right to request an internal review. All such requests must be sent to us within 8 weeks and must clearly state your reference number and your reason for your request for an internal review. We will respond to your request for an internal review within 20 working days of receipt. Your request for an internal review should be sent to [email address], quoting your FOI reference number.

Information Commissioners Office
Should you remain dissatisfied with the final outcome of the internal review then you may apply directly to the Information Commissioner (the “ICO”) for an independent review. The ICO is the Government’s Independent Body responsible for overseeing the Freedom of Information Act 2000, the Data Protection Act 2018 and The Environmental Information Regulations 2004. Please note the ICO will only review cases that have exhausted the University’s internal review procedure. All correspondence to the ICO must quote the University’s reference number and your reasons for your appeal. The ICO’s contact details are as follows:

The Information Commissioners Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

More information can be found at the ICO’s website at http://www.ico.org.uk

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