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Request for advertising and marketing expenditure

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Dear University of Salford,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Jaspreet Singh

FOI, University of Salford

Thank you for contacting the University of Salford's Information
Governance Team. We have received your message and we will respond to you
in due course.   

If you have made a Freedom of Information Request, your request has been
received and is currently being processed. You should receive a response
within the statutory timescale of 20 working days.  

 

If you have made a Subject Access Request, we aim to respond to your
request with the statutory timescale of a month. In some circumstances, we
may need further information from you and we will contact you.

 

The Information Governance Team 
Quality and Enhancement Office 
Crescent House, University of Salford, Manchester M5 4WT 
[1][University of Salford request email]  /  [2]www.salford.ac.uk/privacy  

References

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1. mailto:[University of Salford request email]
2. https://www.salford.ac.uk/privacy

FOI, University of Salford

1 Attachment

Thank you for your recent request made under the Freedom of Information Act 2000.

Your request has been considered. Please find the University's response attached.

The Information Governance Team
Quality and Enhancement Office
Crescent House, University of Salford, Manchester M5 4WT
[University of Salford request email] / www.salford.ac.uk

Due to the Coronavirus situation the University is working remotely. The University telephone system is currently unavailable therefore please keep all communications to email.

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We don't know whether the most recent response to this request contains information or not – if you are Jaspreet Singh please sign in and let everyone know.