Request for advertising and marketing expenditure

The request was refused by University of Portsmouth.

Dear University of Portsmouth,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Jaspreet Singh

Freedom of Information, University of Portsmouth

Thank you for your email. Whilst we and the majority of our colleagues are working remotely from the University we will endeavour to respond to emails / requests / queries as soon as we are able and within any regulatory deadlines we may have, but please bear with us. We will keep you updated at all times about the progress of your request and let you know if we believe there may be a delay in responding for operational reasons

Nathalie Derrick, University of Portsmouth

Dear Jaspreet,
I refer to your email of 30 March 2021 in which you submitted a request
under the Freedom of Information Act 2000.  Your request relates
to information concerning advertising and marketing spend.
As you may be aware, the University has 20 working days in which to
respond to your request.  Therefore, I will respond more fully by 29 April
2021, although if it is possible to reply before then I will do so. 
Should you have any queries before then, however, please feel free to
contact me again either by replying to this email or by telephoning me
directly on 02392 843110.
Yours sincerely
Nathalie
Nathalie Derrick
Assistant Complaints & Information Officer
University of Portsmouth
Pronouns: She/her
T: +44(023)92 843110
E: [1][email address]  
W: [2]www.port.ac.uk
 
University of Portsmouth, St Andrew's Court, St Michael's Road, PO1 2PR

show quoted sections

Nathalie Derrick, University of Portsmouth

1 Attachment

Dear Jaspreet, 
Please find attached a response to your Freedom of Information Request. 
I trust the information in the attached letter is helpful to you but if
you have any further queries, please feel free to contact me either by
replying to this email or by telephoning me directly on 02392 843110.
Yours sincerely
Nathalie
 
Nathalie Derrick
Assistant Complaints & Information Officer
University of Portsmouth
Pronouns: She/her
T: +44(023)92 843110
E: [1][email address]  
W: [2]www.port.ac.uk
 
University of Portsmouth, St Andrew's Court, St Michael's Road, PO1 2PR

References

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