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Request for advertising and marketing expenditure

Surbhi.Saxena made this Freedom of Information request to Durham University

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Dear Durham University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Surbhi Saxena

ACCESS I., Durham University

Thank you for your email.

 

If you have submitted a Freedom of Information Request or Subject Access
Request, please accept this as acknowledgement of your request. 

 

All other enquiries will be responded to in due course.

 

Yours sincerely

 

 

 

Information Governance Unit

University Secretary’s Office

The Palatine Centre
Stockton Road
Durham
DH1 3LE

 

w: [1]https://www.dur.ac.uk/university.secreta...

 

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ACCESS I., Durham University

Thank you for your email.

 

If you have submitted a Freedom of Information Request or Subject Access
Request, please accept this as acknowledgement of your request. 

 

All other enquiries will be responded to in due course.

 

Yours sincerely

 

 

 

Information Governance Unit

University Secretary’s Office

The Palatine Centre
Stockton Road
Durham
DH1 3LE

t: +44 (0) 191 33 46103 / 46246

w: [1]https://www.dur.ac.uk/university.secreta...

 

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ACCESS I., Durham University

Dear Surbhi Saxena

 

Thank you for your request for information from Durham University. 
Colleagues have provided the information below in response to your
questions.  

 

 1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?

The University confirms that it holds the information that you have
requested.  However, the University declines your request for release
under section 43(2) of the Freedom of Information Act 2000. 

 

Section 43(2) of the FOIA exempts information from release where its
disclosure under the Act would, or would be likely to, prejudice the
commercial interests of any person.  As section 43(2) is a qualified
exemption, the University has conducted a public interest test and has
concluded that release of this data would prejudice the University’s
commercial interests.

 

The University recognises that there can be a public interest in
understanding University finances.  However, release of the requested
information could significantly weaken our current position by allowing
competitors to have a better understanding of our marketing strategies and
adapt their own plans accordingly.  Consequently, the University’s
position in this specialist market would be undermined as competitors
would be able to tailor their own strategies to match or exceed our own.

 

 2. How much of the marketing budget is spent on in-house marketing and
how much is spent on 3rd party providers (e.g. Agencies)?

Information not held.  Data held is not broken down to the level of detail
requested.

 

 3. What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how
is the expenditure distributed among them?

Information not held.  Data held is not broken down to the level of detail
requested.

 

 4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?

Information not held.  Data held is not broken down to the level of detail
requested.

 

 5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?

Information not held.  Data held is not broken down to the level of detail
requested.

 

If you are dissatisfied with the University’s response to your freedom of
information request, you can ask us to internally review our handling of
your request, including the application of any exemptions applied.  To do
this, please email [1][Durham University request email] or write to: 

 

Information Governance Unit 

The Palatine Centre 

Stockton Road 

Durham 

DH1 3LE  

 

Please state the grounds on which you wish the decision to be reviewed and
enclose any other information that may be useful in considering the matter
further.  We aim to inform you of our decision within 20 working days from
the date your request for internal review is received. 

 

If you are not satisfied with the results of the internal review you may
apply to the Information Commissioner's Office for an independent review. 

 

Information Commissioner's Office 

Wycliffe House 

Water Lane  

Wilmslow 

Cheshire 

SK9 5AF 

[2]www.ico.org.uk  

 

Yours sincerely

 

Information Governance Unit

Durham University

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Information Governance Unit, University Secretary’s Office

e: [3][Durham University request email]

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We don't know whether the most recent response to this request contains information or not – if you are Surbhi.Saxena please sign in and let everyone know.