Record of number of specific advert played

Millie made this Freedom of Information request to Channel Four Television Corporation

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

Channel Four Television Corporation did not have the information requested.

Dear Channel Four Television Corporation,

I am writing in request for access to your record of the number of times the British Army adverts specifically have been aired per week, per month for the last 10 years in each region on your broadcasting channel.

I have been diverted to you via Clearcast limited who say you have the information stored. This is in relation to research of whether their advertising campaign is successful.

I wait in anticipation for your response,

Yours faithfully,

Millie

# FOI Admin, Channel Four Television Corporation

Our Ref: FOI/2019/20

 

Dear Ms Millie,

 

Thank you for your request for information made under the Freedom of
Information Act 2000, which we received on 18^th February 2019. Your
request was set out as follows:

 

“I am writing in request for access to your record of the number of times
the British Army adverts specifically have been aired per week, per month
for the last 10 years in each region on your broadcasting channel.

 

I have been diverted to you via Clearcast limited who say you have the
information stored. This is in relation to research of whether their
advertising campaign is successful.”

 

We are dealing with your request under the terms of the Freedom of
Information Act 2000 and we will reply to you within 20 working days of
our receipt of your request. In some circumstances a fee may be payable
and if that is the case, we will let you know the likely charges before
proceeding.

 

If you have any queries about this email, please contact us.

 

Yours sincerely,

 

FOI Admin Team

 

Channel 4

[1][Channel 4 request email]

 

[2]www.channel4.com

 

References

Visible links
1. mailto:[Channel 4 request email]
2. http://www.channel4.com/

# FOI Admin, Channel Four Television Corporation

Our Ref: FOI/2019/20

 

Dear Ms Millie,

 

Thank you for your request for information made under the Freedom of
Information Act 2000, which we received on 18^th February 2019. Your
request was set out as follows:

 

“I am writing in request for access to your record of the number of times
the British Army adverts specifically have been aired per week, per month
for the last 10 years in each region on your broadcasting channel.

 

I have been diverted to you via Clearcast limited who say you have the
information stored. This is in relation to research of whether their
advertising campaign is successful.”

 

As you may be aware, the Act gives the public a right of access to certain
types of recorded information held by public authorities. However, it also
sets out various exemptions from that right where, for example, the
information is commercially sensitive or confidential. Further, the Act
does not apply to Channel 4 in the same way as most other public
authorities because Channel 4 is not required to make available
information held for purposes of journalism, art or literature (known as
the journalistic “designation”). This means that the Act does not apply to
information concerning, relating to, or closely associated with Channel
4’s creative output (e.g. TV, film, online etc.). For more information
about how the Act applies to Channel 4, you may find it helpful to visit
our Freedom of Information website at
[1]http://www.channel4.com/info/corporate/l....

 

For the avoidance of doubt, programme-related information is covered by
the journalistic “designation” (set out in Schedule I, Part VI of the Act)
and we are not required to disclose such information to the general
public.

 

In any event, please note that we would consider such information to be
highly commercially sensitive. Disclosure of this information would
indicate to Channel 4’s privately-owned rivals the size of our advertising
contracts with the British Army over time. Setting the precedent for the
routine disclosure of such information would put Channel 4 at a distinct
disadvantage in the television advertising market place, given our rivals
have no equivalent obligation to make publicly available information that
would indicate the size of their own contracts with advertisers. In light
of this, we consider that section 43(2) of the Act (commercial interests)
would apply. 

 

In applying section 43, we are required to consider the public interest
test. Accordingly, it would not be in the public interest to disclose
information that would put Channel 4 at a commercial disadvantage when
competing with our private-sector rivals to secure advertising contracts.
Channel 4 is predominantly reliant on advertising revenue and as such, it
would not be in the public interest to disclose information that would
prejudice our ability to generate revenue and maintain our business model
free-from-public-subsidy.   

 

Please note that Channel 4 do not offer internal reviews for requests
handled outside the scope of the Act. However, you can apply directly to
the Information Commissioner for a decision. The Information Commissioner
can be contacted at: Information Commissioner’s Office, Wycliffe House,
Water Lane, Wilmslow, Cheshire, SK9 5AF.

 

If you have any queries about this email, please contact us.

 

Yours sincerely,

 

FOI Admin Team

 

Channel 4

[2][Channel 4 request email]

 

[3]www.channel4.co.uk

 

References

Visible links
1. http://www.channel4.com/info/corporate/l...
2. mailto:[Channel 4 request email]
3. http://www.channel4.co.uk/