Public relations and Marketing funding FOI

The request was successful.

Dear Royal Borough of Kensington and Chelsea,

Could you please provide the following information:

1) The amount spent by Kensington and Chelsea Borough Council on Public Relations and Marketing (including press officers, Marketing employees, publicity and promotion campaigns, PR guru's and public relation firms) in 2011,2012,2013 and 2014. Could you please also include a breakdown of how all of this was spent each year?

2) Did Kensington and Chelsea Council have a Public Relations and marketing budget for 2011,2012,2013 and 2014? If so, what were the public relations budgets for those five years?

3) The amount of times Kensington and Chelsea Borough Council has hired the services of Public Relation Gurus/consultants in 2011,2012,2013 and 2014? Could you please include:
i) The name of each PR Guru
ii) When they were hired and for how long they were hired
iii) The contractual fee they received for their services and how much they were paid per day of work
iv) The specific purpose for which they were hired

4) The amount of times Kensington and Chelsea Borough Council has hired the services of Public Relations firms in 2011,2012,2013 and 2014? Could you please include:
i) The name of the PR firm
ii) When were they hired and for how long were they hired
iii) The contractual fee they received for their services and how much they were paid per day
iv) The specific purposes for which they were hired

5) The amount spent by Kensington and Chelsea Borough Council on publicity and promotional campaigns in 2011,2012,2013 and 2014. Plus a breakdown of the amount spent on each promotional campaign?

6) The amount spent on public relations, publicity and marketing, as a proportion of all council sending in 2011,2012,2013 and 2014.

Thank you very much for reading my request and I look forward to hearing your response.

Yours faithfully,

Jack Williams

Royal Borough of Kensington and Chelsea

Dear Mr. Williams

 

FREEDOM OF INFORMATION REQUEST REF: 2015-0072

 

I am writing to confirm that we received your information request on 15
January 2015. For your information and future communications your request
has been allocated the reference number FOI2015-0072. Please quote this
reference in any future correspondence. 

 

We will consider your request and respond in accordance with the
requirements of the Freedom of Information Act 2000. Our duty is to
respond promptly or at least within 20 working days.

 

Yours sincerely

 

Robin Yu

Information Protection Assistant

Information Governance Team

Information Systems Division (ISD)

The Royal Borough of Kensington and Chelsea

The Town Hall, Hornton Street, London W8 7NX

Tel: 020 7938 8226

 

Web: [1]http://www.rbkc.gov.uk

 

 

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Royal Borough of Kensington and Chelsea

2 Attachments

Dear Mr. Williams

 

FREEDOM OF INFORMATION REQUEST REF: 2015-0072

 

I am responding to your request under the Freedom of Information Act 2000,
which we received on 15 January 2015, for information held by the Council.
You requested:

 

The amount spent by Kensington and Chelsea Borough Council on Public
Relations and Marketing (including press officers, Marketing employees,
publicity and promotion campaigns, PR guru's and public relation firms) in
2011,2012,2013 and 2014. Could you please also include a breakdown of how
all of this was spent each year?

 

The Communications Office does the bulk of communications work, but other
departments do some also. We have provided the information in relation to
PR and marketing that we have been able to identify. Below is the
information held by the Communications Office, attached is information
held by the Arts Service and Museums.

 

From the Communications Office (please note this is by financial year, and
2014-15 is to-date):

 

 

Did Kensington and Chelsea Council have a Public Relations and marketing
budget for 2011, 2012, 2013 and 2014? If so, what were the public
relations budgets for those five years.

 

See above.

 

The amount of times Kensington and Chelsea Borough Council has hired the
services of Public Relation Gurus/consultants in 2011, 2012, 2013 and
2014? Could you please include:

 

The name of each PR Guru

When they were hired and for how long they were hired

The contractual fee they received for their services and how much they
were paid per day of work

The specific purpose for which they were hired

 

None.

 

The amount of times Kensington and Chelsea Borough Council has hired the
services of Public Relations firms in 2011, 2012, 2013 and 2014? Could you
please include:

 

The name of the PR firm

When were they hired and for how long were they hired

The contractual fee they received for their services and how much they
were paid per day

The specific purposes for which they were hired

 

On behalf of the Communications Office only:

 

2011-12:

 

London Communications Agency

Communications support: a new school in North Kensington

£40,009.32

 

2012-13:

 

None

 

2013-14:

 

None

 

2014-15:

 

None       

 

The amount spent by Kensington and Chelsea Borough Council on publicity
and promotional campaigns in 2011, 2012, 2013 and 2014. Plus a breakdown
of the amount spent on each promotional campaign?

 

Please see answer to question 1.

 

The amount spent on public relations, publicity and marketing, as a
proportion of all council sending in 2011, 2012, 2013 and 2014.

 

2011-12:  0.6 per cent.

 

2012-13: There was surplus on revaluation of non-current assets and
actuarial gains on pension assets/liabilities – as such there was a low
total (Council) net expenditure. The total Council net expenditure was
£1,102,000. Expenditure on publicity was £1,059,000.

 

2013-14: The statement of accounts was laid out differently for this year
and a separate core section for publicity was not included, so I am unable
to report on this.              

                       

2014-15: This financial year has yet to end so we are unable to report.

 

Complaints

 

I trust this has satisfied your request. Should you be unhappy with the
handling of your request, the Council has an internal complaints process
for handling FOIA complaints. Complaints are reviewed by the Chief
Solicitor and Monitoring Officer or her nominee. A form is available from
our website to lodge your complaint
[1]http://www.rbkc.gov.uk/councilanddemocra...
Please contact us if you do not have website access and we can provide you
with a copy of the form. Following this review, should you still be
unhappy with how your information request has been handled, you have a
further right to appeal to the Information Commissioner who is responsible
for ensuring compliance with FOIA.  

 

Yours sincerely

 

Robin Yu

Information Protection Assistant

Information Governance Team

Information Systems Division (ISD)

The Royal Borough of Kensington and Chelsea

The Town Hall, Hornton Street, London W8 7NX

Tel: 020 7938 8226

 

Web: [2]http://www.rbkc.gov.uk

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