Number of complaints to the ASA about the Parfums Christian Dior (UK)Ltd advert.
Dear Advertising Standards Authority,
I made a complaint in May of this year about the Parfums Christian Dior (UK) Ltd advert featuring Natalie Portman. The character played by Ms Portman is depicted pushing a man who appears to be her on-screen partner. My complaint was not upheld by the ASA Council which decided on 'no further investigation'. Is it possible for the ASA to provide me with the number of complaints which the ASA received about this advert, particularly with respect to the scene where Ms Portman's character is seen to push the man who appears to be her partner? Thank you
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Dear Mr Fisher
Thank you for your enquiry. I should state that we are not a designated public authority for the purposes of the Freedom of Information Act, but we have made a commitment to being transparent.
We received 11 complaints about this ad concerning the scene where Ms Portman's character pushes her partner.
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