Number of complaints to the ASA about the Parfums Christian Dior (UK)Ltd advert.

Mr Fisher made this Freedom of Information request to Advertising Standards Authority
This authority is not subject to FOI law, so is not legally obliged to respond (details).

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was successful.

Dear Advertising Standards Authority,
I made a complaint in May of this year about the Parfums Christian Dior (UK) Ltd advert featuring Natalie Portman. The character played by Ms Portman is depicted pushing a man who appears to be her on-screen partner. My complaint was not upheld by the ASA Council which decided on 'no further investigation'. Is it possible for the ASA to provide me with the number of complaints which the ASA received about this advert, particularly with respect to the scene where Ms Portman's character is seen to push the man who appears to be her partner? Thank you

Yours faithfully,
Mr Fisher

Enquiries, Advertising Standards Authority



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Damson Warner-Allen, Advertising Standards Authority

Dear Mr Fisher

Thank you for your enquiry. I should state that we are not a designated public authority for the purposes of the Freedom of Information Act, but we have made a commitment to being transparent.

We received 11 complaints about this ad concerning the scene where Ms Portman's character pushes her partner.

Kind regards,

Damson Warner-Allen
Complaints Executive
Direct line 020 7492 2173

Advertising Standards Authority
Castle House, 37-45 Paul Street
London EC2A 4LS
Telephone 020 7492 2222

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