Marketing/PR activities

The request was partially successful.

Dear George Salter Collegiate Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:


-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media



-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Rhian Jones left an annotation ()

I have had the following email correspondence with the academy:

From: J Harper (
Sent: 24 January 2012 13:33:15
To: Rhian Jones (

Your email was forwarded the Principal and Vice Principal on receipt. I will speak to them and ask if they can reply to your request.


Jan Harper
P.A. to Mick Green
George Salter Academy

0121 569 1940 (Direct Line)
0121 525 5082 (Fax)


Tel No: 0121 553 4665

From: Rhian Jones []
Sent: 24 January 2012 12:30
To: J Harper
Subject: FW: FOI request - Marketing & PR activities

Hi Jan,

I am still awaiting the information asked for in the Freedom of Information request on the 29th of November. I sent you the attached email on the 6th of January to chase it up. I would appreciate it if you could let me know when to receive a response.


Rhian Jones

Subject: FOI request - Marketing & PR activities
Date: Fri, 6 Jan 2012 15:51:59 +0000

Hi Jan,

I made a Freedom of Information request to the George Salter Collegiate Academy on the 29th of November. It went to the email

The request can be seen here -

I am still waiting for the information so I would appreciate it if you could pass this on to the relevant department and let me know when to expect the academies response.


Rhian Jones

Dear George Salter Collegiate Academy,

Please pass this on to the person who conducts Freedom of Information reviews.

I am writing to request an internal review of George Salter Collegiate Academy's handling of my FOI request 'Marketing/PR activities'.

I have yet to receive a response to my request.

A full history of my FOI request and all correspondence is available on the Internet at this address:

Yours faithfully,

Rhian Jones

B Sandhu, George Salter Collegiate Academy

Dear Ruth
Thank you for both your emails. We did not respond to the earlier email as George Salter Collegiate Academy no longer exists due to de-federation.
We became George Salter Academy in September 2012. Since that time we have spent £10,730 on Advertising and recruiting new staff.
I do not have access to what was spent this time last year. Hopefully you have gained the information you required.
We have reviewed our systems and Governors have asked that I keep a record of all FOI requests and report each term to Governors.
Should you require any further information please do not hesitate to contact me.

Kind regards.

Balbir Sandhu
Vice Principal

George Salter Academy

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