Dear Paddington Academy,
1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).
2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:
-printed media (e.g. letters and leaflets)
-advertising (including posters and banners)
-consultation (of parents)
-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)
3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.
4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.
If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.
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