Marketing/PR activities

The request was successful.

Dear Unity City Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Rhian Jones left an annotation ()

This is the email I sent to the academy on the 6th of Jan following a phonecall.

To learning@unityacademy.org.uk
From: Rhian Jones (rhian.jones@live.co.uk)
Sent: 06 January 2012 14:40:47
To: learning@unityacademy.org.uk
Dear Unity City Academy,

Following our recent telephone conversation please find the Freedom of Information request I made on the 29th of November below -

http://www.whatdotheyknow.com/request/ma...

I would appreciate it if you could pass this on to the relevant department as I am still waiting for the information, by law the academy should have responded by the 30th of December.

Regards,

Rhian Jones

Dear Unity City Academy,

Please pass this on to the person who conducts Freedom of Information reviews.

I am writing to request an internal review of Unity City Academy's handling of my FOI request 'Marketing/PR activities'.

I am still waiting for a response to the request which is now long overdue.

A full history of my FOI request and all correspondence is available on the Internet at this address:
http://www.whatdotheyknow.com/request/ma...

Yours faithfully,

Rhian Jones

derek griffiths,

1 Attachment

1. Please could you provide data for the total spend on marketing
and public relations activities in the academic years 2009/2010,
2010/2011 and 2011/12 (to date). (Please see the attached
spreadsheet)

2. Please could you also provide a detailed breakdown of the total
marketing/PR spend using the following categories? (Please see the
attached spreadsheet)

3. Please could you confirm whether you employ a full or part-time
member of staff with responsibility for external public relations,
marketing or communications? If so, please provide a figure for
their annual salary (before tax) and any additional benefits such
as pensions or bonuses. (We do not employ a member of staff to deal
with external public relations, marketing or communications.)

4. Please could you confirm whether you have engaged the services
of an education consultancy, during the last six years, for the
purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavorable coverage? (Yes)
If so, please provide the name of the organisations or individual,
plus details of their duties and responsibilities, as per the
contractual agreement. Please also provide details of how much they
have been paid to date including any monthly or annual retainers.
(Anna Addison Associates There is no formal contract in place and
we do not have a written record of duties or responsibilities. Anna
Addison Associates have been used as and when needed. Payments can
be seen on attached spreadsheet.) If the consultancy has been
arranged via a third party i.e. consultants, project management
companies or contractors, please provide the full name of the
organisations and their duties and responsibilities, as per the
contractual agreement. Please also provide details of how much they
have been paid to date, including any monthly or annual retainers.
(N/A)