Marketing/PR activities

Rhian Jones made this Freedom of Information request to Mossbourne Community Academy Limited

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The request was successful.

Dear Mossbourne Community Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

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Sent request to Mossbourne Community Academy Limited again, using a new contact address.

Anne OSullivan,

1 Attachment

 

Dear Sir/Madam

 

Thank you for your e-mail received today, 28^th November 2011.

 

The Academy will consider the request in the context of the requirements
of the Freedom of Information Act and respond accordingly within twenty
working days upon receipt of your e-mail.

 

Anne

 

Anne O’Sullivan

PA to Executive Principal/SAO

Mossbourne Community Academy

100 Downs Park Road

London  E5 8JY

 

Tel:  020 8525 5206

E-mail:  [1][email address]

 

 

References

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Dear Anne OSullivan,

I will await your reply.

Yours sincerely,

Rhian Jones

Richard Dearing,

Dear Rhian

In respect of the Freedom of Information Act 2000 request you submitted by email on 26 November 2011, regarding the marketing and PR activities of the Academy, the Academy can confirm:

1.The total spend and detailed breakdown for the 2009/10, 2010/11 and 2011/12 academic years is as follows:

2009/10 2010/11 2011/12

Website 160.22 1,221.72 1,300.00

Social media 1,583.18 300.00 1,615.00

Printed media 10,430.00 13,813.00 0.00

Advertsing 284.40 8,793.51 2,425.00

Photography 0.00 2,913.75 0.00

Salaries 0.00 0.00 0.00

Entertainment/ gifts 0.00 0.00 0.00

Public relations representat'n0.00 0.00 0.00

Total 12,457.80 27,041.98 5,340.00

2. The Academy does not employ either a full or part-time member of staff with responsibility for external public relations, marketing or communications, and hence no salary has been given above.

3. During the past six years the Academy has not engaged the services of an education consultant, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

Kind Regards

Richard Dearing
Director of Finance
020 8525 5203

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