Marketing/PR activities

Rhian Jones made this Freedom of Information request to The Leigh Technology Academy

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The request was successful.

Dear The Leigh Technology Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Info emails leighacademy, The Leigh Technology Academy

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John Cross left an annotation ()

The email address suggested is "FoI[...at...]leighacademy.org.uk"

Sent request to The Leigh Technology Academy again, using a new contact address.

Frank Lawrence, The Leigh Technology Academy

Dear Mr Jones

I can confirm that we have received your request and will consider its
contents and respond within the specified time frame.

The reference for this request is LTA003.

Regards

Frank Lawrence
On 17 Nov 2011, at 17:33, Rhian Jones wrote:

    Dear The Leigh Technology Academy,

    1. Please could you provide data for the total spend on marketing
    and public relations activities in the academic years 2009/2010,
    2010/2011 and 2011/12 (to date).

    2. Please could you also provide a detailed breakdown of the total
    marketing/PR spend using the following categories:

    -website

    -social media

    -printed media (e.g. letters and leaflets)

    -advertising (including posters and banners)

    -consultation (of parents)

    -photography/digital media

    -salaries

    -entertainment/gifts

    -public relations representation (to secure local or national print
    or broadcast media coverage or manage unfavourable media coverage,
    for example)

    3. Please could you confirm whether you employ a full or part-time
    member of staff with responsibility for external public relations,
    marketing or communications. If so, please provide a figure for
    their annual salary (before tax) and any additional benefits such
    as pensions or bonuses.

    4. Please could you confirm whether you have engaged the services
    of an education consultancy, during the last six years, for the
    purposes of public relations/marketing and/or to generate media
    coverage (print or broadcast) or manage unfavourable coverage.

    If so, please provide the name of the organisation or individual,
    plus details of their duties and responsibilities, as per the
    contractual agreement. Please also provide details of how much they
    have been paid to date including any monthly or annual retainers.
    If the consultancy has been arranged via a third party i.e.
    consultants, project management companies or contractors, please
    provide the full name of the organisation and their duties and
    responsibilities, as per the contractual agreement. Please also
    provide details of how much they have been paid to date, including
    any monthly or annual retainers.

    Yours faithfully,

    Rhian Jones

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Frank Lawrence
Human Resources Manager
The Leigh Academies Trust

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Dear Frank Lawrence,

Thank you for your reply, I will await the information requested.

Yours sincerely,

Miss. Rhian Jones

Frank Lawrence, The Leigh Technology Academy

2 Attachments

Rhian

My apologies for the delay in responding to this request.

I have attached a spreadsheet covering spend for the years in question broken down by supplier and type of spend.

We do not employ anyone with responsibility for marketing and external public relations

We have not employed a consultant.

Regards

Frank Lawrence

Dear Frank Lawrence,

Thanks for the information. I can't see the breakdown for the years 2009/2010, 2010/2011, 2011/2012 (to date). To clarify could you please provide figures for the services and cost of Marketing & PR activities for the three seperate years - rather than the total cost of each service for the last three years.

Yours sincerely,

Rhian Jones

Frank Lawrence, The Leigh Technology Academy

2 Attachments

Rhian

Please see attached.

Regards

Frank Lawrence