Marketing/PR activities

Response to this request is long overdue. By law, under all circumstances, Ormiston Bushfield Academy should have responded by now (details). You can complain by requesting an internal review.

Dear Ormiston Bushfield Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Rhian Jones left an annotation ()

The academy responded via email on the 22/12/2011

Rhian Jones left an annotation ()

I sent the following email on the 21/02

Hi Michael,

Thanks for the information. Your response to question 4:

Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers. If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and
responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Was as follows -

1.Education Consultancy

2009/10 - £0

2010/11 - £0

2011/12 - £0

Please note the Academy does use (from Sept 2011) a Marketing/PR Consultancy on an annual contract.

As per the original freedom of information request can you please confirm the name of Marketing/PR Consultancy used from Sept 2011, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers. If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Regards,

Rhian Jones left an annotation ()

I received the following reply on the 22/02/2012

Hello Rhian

Apologies, we do not specifically use an Education consultancy but a specific Marketing and PR Consultancy

We have a contract with Athene Communications, based in Peterborough, for the provision of all PR and Marketing Support.

I believe that the value of this contract is commercially sensitive and under the Academy’s Freedom of Information policy withhold this information.

I trust this information suffices

Many thanks

Michael

Rhian Jones left an annotation ()

I sent the following reply -

Hi Michael,

Further to your email on the 22nd of February regarding the Freedom of Information request I sent to the Ormiston Bushfield Academy on the 14th of November 2011 please see below.

I do not consider that the exemption for point 4. has been satisfied. The disclosure of information is relevant - and in the public interest - because it relates to the spending of public money.

In this particular situation, I am asking for historic data (spent during the start up period) so please could you explain how disclosure of this information would prejudice commercial interests?

For clarification, the focus of our request is very narrow. I am not asking to see the contract itself - or indeed a breakdown of the costs contained within it. What I am requesting is the overall spend for this piece of work carried out by the brand consultant you name in your email (including any monthly or annual retainers).

I am requesting an internal review of this decision which should be completed within 20 days, In the unlikely event of a further refusal, I will refer the case to the ICO.

Regards,

Rhian Jones