Dear Rhian

I am writing to confirm the receipt of your FoI request today, 10th January 2012. As I am sure you are aware this kind of request causes work for organisations that should be focussed on the education of our young people and the development of a better society. I will reply within the 20 days that I am obliged to by law but in doing so will consider whether the public interest is served by doing so. If, after sending the information requested, I receive an approach from a commercial venture regarding marketing I will not engage in any conversation with them.

Regards

Vic Goddard
Principal
Passmores Academy

________________________________________
From: Rhian Jones [[FOI #99808 email]]
Sent: 10 January 2012 11:41
To: Passmores
Subject: Freedom of Information request - Marketing/PR activities

Dear Passmores Academy, Harlow,

1. Please could you provide data for the total spend on marketing
and public relations activities in the academic years 2009/2010,
2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total
marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print
or broadcast media coverage or manage unfavourable media coverage,
for example)

3. Please could you confirm whether you employ a full or part-time
member of staff with responsibility for external public relations,
marketing or communications. If so, please provide a figure for
their annual salary (before tax) and any additional benefits such
as pensions or bonuses.

4. Please could you confirm whether you have engaged the services
of an education consultancy, during the last six years, for the
purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual,
plus details of their duties and responsibilities, as per the
contractual agreement. Please also provide details of how much they
have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e.
consultants, project management companies or contractors, please
provide the full name of the organisation and their duties and
responsibilities, as per the contractual agreement. Please also
provide details of how much they have been paid to date, including
any monthly or annual retainers.

Yours faithfully,

Rhian Jones

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