Marketing/PR activities

Rhian Jones made this Freedom of Information request to Oasis Academy Immingham

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

Response to this request is long overdue. By law, under all circumstances, Oasis Academy Immingham should have responded by now (details). You can complain by requesting an internal review.

Dear Oasis Academy Immingham,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Rhian Jones left an annotation ()

The academy responded by email on the 25th of Jan.

I have sent the following email today -

Hi Richard,

Please find the email I sent to you on the 10th of Feb as a follow up to your response to my freedom of information request. I would appreciate it if you could review your answer as requested.

As stated in your answer, please provide the details of the duties and responsibilities or PRception, John Cunningham, as per the contractual agreement. Please also provide details of how much the company has been paid to date including any monthly or annual retainers. If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Regards,

Rhian Jones

If the academy do not respond within 48 hours I will request an internal review.

Rhian Jones left an annotation ()

The academy responded on the 22/02 with the following:

Hi Rhian

We have spent £1600 with PRception up to 14/2/12. We have no formal contractual agreement, there is no annual retainer.

Cheers

Rich