Marketing/PR activities

The request was successful.

Dear Kings Langley School,
1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Rhian Jones left an annotation ()

I sent the following email on the 24/01:

For the attention of Adele Baxter - Freedom of Information request‏

To admin@kingslangley.herts.sch.uk
From: Rhian Jones (rhian.jones@live.co.uk)
Sent: 24 January 2012 12:33:26
To: admin@kingslangley.herts.sch.uk
Hi Adele,

I spoke to you on the 6th of January regarding a freedom of information request I made to the academy on the 29th of November. You can view it here -

http://www.whatdotheyknow.com/request/ma...

As explained I am still waiting for a response. I would appreciate it if you could let me know when to expect this.

Regards,

Rhian Jones

Dear Kings Langley School,

Please pass this on to the person who conducts Freedom of Information reviews.

I am writing to request an internal review of Kings Langley School's handling of my FOI request 'Marketing/PR activities'.

I am still awaiting a response to my request.

A full history of my FOI request and all correspondence is available on the Internet at this address:
http://www.whatdotheyknow.com/request/ma...

Yours faithfully,

Rhian Jones

Diane Bell, Kings Langley School

Dear Rhian Jones

Further to your email dated 20th March 2012.

Unfortunately we have not received a copy of your initial request and will
therefore consider your initial request as being received on 20 March 2012.
We will endeavor to respond within 20 school days, given that the school
will be closed for the Easter period until 16th April 2012 we will respond
to you by no later than 1st May 2012.

Kind regards
Diane

Diane Bell
School Manager
Kings Langley School

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Dear Diane Bell,

I will await your full response.

Yours sincerely,

Rhian Jones

Diane Bell, Kings Langley School

1 Attachment

Dear Rhian

Please find attached the response to the Freedom of Information request
received on 20th March 2012.

Kind regards
Diane

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