Marketing/PR

Bobby made this Freedom of Information request to Hambleton Primary Academy, Poulton-le-Fylde

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was partially successful.

Dear Hambleton Primary Academy, Poulton-le-Fylde,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years since academy conversion to date.

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e.
consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Bobby

Dear Hambleton Primary Academy, Poulton-le-Fylde,

The response to this particular request has been delayed. By law, you should normally have responded promptly and in term time by 10 January 2013.

Yours faithfully,

R Waring

Hambleton Primary Academy, Poulton-le-Fylde

Dear Mr Waring

In response to both your requests made on Saturday 8 December 2012, I was
informed by the ICO that we have 20 working days to reply. As we do not
work over the Christmas period, the deadline for both these requests is the
18 January 2013.

With thanks.

Mrs L Shaw
Business Manager
Hambleton Primary Academy

Hambleton Primary Academy, a private company, limited by guarantee and
registered in England and Wales under no. 7403335.
Registered Office Address : Hambleton Primary Academy, Church Lane,
Hambleton. Poulton Le Fyle. Lancs FY6 9BZ

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Hambleton Primary Academy, Poulton-le-Fylde

Dear Mr Waring

1. As a successful and outstanding Academy, we do not have a need to spend
on marketing and public relations, due to the fact that we are
oversubscribed for our reception class every year. We do not consider a
website to be part of this, as this is a legal requirement.

2. We do not spend money on marketing and PR.

3. We do not employ a member of staff with responsibilty for external public
relations, marketing and comminications.

4. We have not engaged the services of an education consultancy during the
last six years for the purposes of public relations/marketing and/or to
generate media coverage(print or broadcast) or manage unfavourable coverage.

Yours sincerely

Mrs L Shaw
Business Manager
Hambleton Primary Academy

Hambleton Primary Academy, a private company, limited by guarantee and
registered in England and Wales under no. 7403335.
Registered Office Address : Hambleton Primary Academy, Church Lane,
Hambleton. Poulton Le Fyle. Lancs FY6 9BZ

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Bobby left an annotation ()

I note the academy has not referred me to companies house in regard to this particular request which it seems keen to answer itself.

Bobby left an annotation ()

Nor does the response mention entertainment or gifts.