Hemerode Nsakala

Dear Middlesex University,
In accordance with the Freedom of Information Act 2000, could you please tell me the following:

1. How much is your annual Marketing budget?
2. What is the breakdown of this Marketing spend per general area (eg advertising, recruitment activities, market research etc)
3. How many members of staff work in your Marketing Department?
4. What is the combined salary of all staff members in the Marketing Department?
5. Which of the following areas falls within the remit of your Marketing Department?

- alumni
- website
- social media
- printed materials (including prospectus)
- public relations
- advertising
- market research
- photography
- UK student recruitment
- postgraduate student recruitment
- international student recruitment

Yours faithfully,

Hemerode Nsakala

Teresa Kelly, Middlesex University

I am out of the office until Tuesday 4 January 2011 and will respond to your enquiry on my return.

Teresa Kelly, Middlesex University

Paula Johnson, Middlesex University

Dear Hemerode Nsakala

I acknowledge your request for information received on 3 December 2010.

Your request is being considered and you will receive the information requested within the statutory timescale of 20 working days as defined by the Freedom of Information Act 2000, subject to the information not being exempt or containing a reference to a third party.

If for any reason we are unable to provide you with a full response within that time, we will contact you explaining the reasons for this and giving a revised date by which we will reply.

Please note that the University will be closed from 20 December 2010 to 3 January 2011 inclusive.

Regards

Paula

Paula Johnson
PA to Steve Knight
Deputy Vice Chancellor, Director of Corporate Services
Middlesex University
The Burroughs
Hendon
London
NW4 4BT
Tele: +44 (0)208 411 6009
Fax: +44 (0)028 411 5597
[email address]

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Teresa Kelly, Middlesex University

Dear Hemerode Nsakala

Your request for information received on 16 December 2010 was dealt with
under the provisions of the Freedom of Information Act 2000 (FOIA). Your
questions are reproduced below along with the University’s response.

1. How much is your annual Marketing budget?

£1.5m

2. What is the breakdown of this Marketing spend per general area?

Recruitment marketing – 60%; research – 10%; other 30%

3. How many members of staff work in your Marketing department?

40

4. What is the combined salary of all staff members in the Marketing
department?

£2m

5. Which of the following areas falls within your remit of your
Marketing department?

Alumni

Website

Social media

Printed materials (including prospectus)

Public relations

Advertising

Market research

Photography

UK student recruitment

Postgraduate student recruitment

International student recruitment

All of the above except alumni.

I trust that this satisfies your request sufficiently. Under the Freedom
of Information Act 2000, you have the right to complain about the
University’s response to your request for information. If you have such
a complaint, you may contact Mr Steve Knight, Deputy Vice-Chancellor,
Corporate Services, Middlesex University, Hendon campus, London NW4 4BT,
tel: 020 8411 6010 within 28 days of the date of this letter for a review
of the University’s decision. If you remain unsatisfied with the outcome
of that complaint, you may seek further recourse by lodging an appeal with
the Information Commissioner.

Regards

Teresa Kelly  | Clerk to the Board/ Freedom of Information Officer |
Middlesex University

Hendon campus | The Burroughs  | London | NW4 4BT | Tel: 020 8411
6018 | [Middlesex University request email]

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