Marketing spend re smoking in films debate promotion

The request was successful.

Dear Sir or Madam,

I am aware of the current debate about the proposal, being promoted by the PCT and others, for films showing smoking in certain ways to be given 18 certificates in Liverpool.

I am aware that this is now the subject of consultation by the local authority, the licensing committee having responded to a request from the PCT and others (including D,Myst)

I would like information on the following please

* how much money has been spent to date by the PCT promoting both the debate and the PCTs views on the matter.

I would like this information broken down to include

* spend on billboard advertising
* spend on paid for advertising in the media (including free media such as the Metro)
* spend on promotional items
* spend on promotional brochures, factsheets etc for members of the public
* spend on promotional and lobbying material sent to decision makers such as elected councillors
* spend on media relations (by this I mean editorial coverage as opposed to paid for advertising.)
* spend on any events or exhibitions

It may be of course that the PCT has channelled this spend through another body. (I count D.Myst spend as PCT spend for the purposes of this request) You should however still be able to report the spend of these public funds.

Yours faithfully,

Paula Keaveney

Roche Daniel, Liverpool Primary Care Trust (PCT)

1 Attachment

Our Ref: RFI/FOIA/2231 Information Governance Department
Your Ref: Wilkinson Place
Date Sent: 12/10/09 2 Enterprise Way
Paula Keaveney Wavertree Technology Park
Liverpool
[FOI #18760 email] L13 1FB
Tel: 0151 295 3010 - 3015
Fax: 0151 285 4643
[1][email address]

Re: Freedom of Information Act 2000 request - Acknowledgement

Dear Ms Keaveney,

Thank you for your request, which we received on 30 September 2009,
regarding the PCT's role in the debate surrounding smoking in films. The
request will be dealt with under the terms of the Freedom of Information
Act 2000.

Further clarification may be required to ensure your request is dealt with
appropriately if this is the case we will make further contact with you.
In some circumstances a fee may be payable and if that is the case, we
will let you know. A fees notice will be issued to you, and you will be
required to pay before we will proceed to deal with your request.

As per the terms of the Freedom of Information Act we expect to have
responded to you no later than 20 working days from the date received.

If you have any queries, please do not hesitate to contact me at the above
address quoting the reference number above.

Yours Sincerely,

Daniel Roche

Information Governance Department

References

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Roche Daniel, Liverpool Primary Care Trust (PCT)

1 Attachment

Our Ref: RFI/FOIA/2231 Information Governance Department
Your Ref: Wilkinson Place
Date Sent: 26/10/09 2 Enterprise Way
Paula Keaveney Wavertree Technology Park
Liverpool
[FOI #18760 email] L13 1FB
Tel: 0151 295 3010 - 3015
Fax: 0151 285 4643
[1][email address]

Re: Freedom of Information Act 2000 request

Dear Mrs Keaveney,

Thank you for your request, which we received on 30 September 2009,
regarding the PCT's role in the debate surrounding smoking in films.
Please find enclosed the response to your enquiries.

     I am aware of the current debate about the proposal, being
promoted

     by the PCT and others, for films showing smoking in certain ways
to

     be given 18 certificates in Liverpool.

     I would like information on the following please

     * how much money has been spent to date by the PCT promoting both

     the debate and the PCTs views on the matter.

     I would like this information broken down to include

     * spend on billboard advertising * spend on paid for advertising
in

     the media (including free media such as the Metro) * spend on

     promotional items * spend on promotional brochures, factsheets
etc

     for members of the public * spend on promotional and lobbying

     material sent to decision makers such as elected councillors *

     spend on media relations (by this I mean editorial coverage as

     opposed to paid for advertising.) * spend on any events or

     exhibitions

     It may be of course that the PCT has channelled this spend
through

     another body. (I count D.Myst spend as PCT spend for the purposes

     of this request) You should however still be able to report the

     spend of these public funds.

     

SmokeFree Liverpool (including D-MYST and Liverpool PCT) has conducted a
campaign to promote Liverpool City Council's public consultation exercise
in relation to a proposal from Liverpool PCT to the Licensing Committee to
evaluate opinion and impact regarding reclassifying films that contain
smoking as `18' certificate.

The SmokeFree Movies proposal is evidence based and the campaign
instigated by Liverpool PCT is founded on world wide peer-reviewed and
published research which comes to the clear conclusion that smoking in
movies is the single biggest factor in influencing young people to take up
smoking.

    The funding for this campaign has been through a new funding
stream: `Reducing Health Inequalities through Tobacco Control'. This
programme is Department of Health funded and administered through the
Improvement and Development Agency and is specifically designed to fund
new and innovative proposals designed to reduce smoking prevalence. Our
use of the funding for this campaign is supported by both the Improvement
and Development Agency and the Department of Health, nationally and
regionally. Monitoring of our use of these funds for the programme is
though the Improvement and Development Agency.

The amount of spending to date of this Department of Health funded project
is £20947.75 (plus VAT) and is broken down as follows:

o Billboard Advertising: £3927.81 (plus VAT)
o Paid for advertising in the media (including free media such as the
Metro): £5216.94 (plus VAT)
o Spend on promotional items: £0.
o Spend on promotional brochures, factsheets, etc for members of the
public: £2143 (plus VAT)
o spend on promotional and lobbying material sent to decision makers
such as elected councillors: £532 (plus VAT)
o Spend on media relations (by this I mean editorial coverage as opposed
to paid for advertising:£260 (plus VAT)
o Spend on any events or exhibitions £8868 (plus VAT)

If you are not satisfied with the information you have been provided with,
make a complaint or wish to request an internal review you should write to
Anne Thompson, FOI Appeals Officer, at the above address. This should be
done within a reasonable period of time from receiving this response.

If you are not satisfied with our review under the Freedom of Information
Act, you may apply directly to the Information Commissioner for a
decision. Generally, the Information Commissioner's Office cannot make a
decision unless you have exhausted our complaints procedure. The
Information Commissioner can be contacted at:

The Information Commissioner's Office, Wycliffe House, Water Lane,
Wilmslow, Cheshire, SK9 5AF

Should you require any further information, please do not hesitate to
contact me at the above address.

Yours sincerely,

Daniel Roche

Information Governance Department

Copyright Notice

The information supplied to you continues to be protected by the
Copyright, Designs and Patents Act 1988. You are free to use it for your
own purposes, including any non-commercial research you are doing and for
the purposes of news reporting. Any other re-use, for example commercial
publication and subscription charge, would require the permission of the
copyright holder. In accordance with the Re-Use of Public Sector
Information Regulations 2005, information provided to you may not be used
for commercial publication, subscription charge or sold on to a third
party, without the permission of Liverpool Primary Care Trust.

References

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