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Marketing spend on undergraduate courses

W Tanner made this Freedom of Information request to University for the Creative Arts as part of a batch sent to 139 authorities

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Dear University for the Creative Arts,

Please could you provide me with the following information under the Freedom of Information Act:

In each of the financial years from 1998-99 to 2018-19 how much has your institution spent on advertising and marketing of undergraduate degrees? This should exclude open days and publication costs if possible.

If possible please break down this spending by different types of advertising and marketing:

- Print
- Traditional media
- Social media
- Search engine
- Direct advertising

I look forward to hearing from you.

Yours faithfully,

W Tanner

FOI, University for the Creative Arts

I confirm that we have received your FOI request which has been forwarded to the relevant department for a response

Regards

FOI

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FOI, University for the Creative Arts

Dear W Tanner

 

 

We are unable to provide information from 1998-2006 as we don't have any
records prior to this date.

 

Undergraduate marketing costs from 2006 – 2015 have not been separated out
from other courses at Postgraduate and FE level and therefore are unable
to be identified.  However, from 2015 a cost code for Undergraduate
marketing was set up and below is what the spend has been under the
headings below

 

Grand
Account 2015/16 2016/17 2017/18 2018/19 2019/20 Total
Advertising 6,600.00 3,940.00 4,380.00 51,000.00 392.00 66,312.00
Brochures,
Cards,
Flyers 3,870.00 21,557.80       25,427.80
Marketing
Print Costs 2,648.00 19,292.00 57,911.40 65,693.30 865.65 146,410.35
Web-based
Marketing 516.00 3,980.00   59,050.00 38,585.00 102,131.00
Grand Total 13,634.00 48,769.80 62,291.40 175,743.30 39,842.65 340,281.15

 

Regards

 

FOI

 

 

   

    

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